---
title: "4 Ways to Personalize Your Marketing Messaging - The Intercom Blog"
description: "Customers increasingly expect personalized marketing, with 66% reporting companies do not understand them despite data showing 80% are more likely to purchase from personalized experiences. However, 85% of marketers believe personalization should be a higher priority. To address this, the post outlines four methods: using first-party data collected directly from customers to enrich messaging; integrating the tech stack for cohesive journeys; reaching people through the right channel at the right moment based on behavior; and building targeted campaigns across multiple channels using a visual campaign builder. Such approaches allow marketers to trigger relevant messages based on custom attributes, actions, and segments without requiring code. The result is more engaging, timely, and measurable marketing that improves customer relationships and business outcomes."
---

# 4 Ways to Personalize Your Marketing Messaging - The Intercom Blog

[Intercom](https://yomu.fyi/company/intercom) · Oct 8, 2026

**Type:** Problem & solution

## Summary

Customers increasingly expect personalized marketing, with 66% reporting companies do not understand them despite data showing 80% are more likely to purchase from personalized experiences. However, 85% of marketers believe personalization should be a higher priority. To address this, the post outlines four methods: using first-party data collected directly from customers to enrich messaging; integrating the tech stack for cohesive journeys; reaching people through the right channel at the right moment based on behavior; and building targeted campaigns across multiple channels using a visual campaign builder. Such approaches allow marketers to trigger relevant messages based on custom attributes, actions, and segments without requiring code. The result is more engaging, timely, and measurable marketing that improves customer relationships and business outcomes.

## Context

Many customers feel companies treat them as numbers, despite 66% expecting personalized understanding, creating a gap that 85% of marketers believe personalization should fill.

## Approach / What changed

Explicit solutions include collecting first-party data, integrating marketing tools (e.g., HubSpot, Clearbit), sending behavior-triggered messages on web or in-app, and using a visual campaign builder (Series) to create multi-channel campaigns with split testing and reporting.

## Takeaways

- 66% of customers expect companies to understand their needs but feel treated as numbers.
- 80% of consumers are more likely to purchase when brands offer personalized experiences.
- 99% of marketers say personalization advances customer relationships, but 85% want it to be a bigger priority.

## FAQ

### How can marketers start personalizing messages?

Start by using first-party data like customer name and company, then drill down with custom attributes and events to tailor messages based on behavior, location, or conversation topic.

### What tools can be integrated for personalization?

Marketing tools like HubSpot, Clearbit, and Zoom can sync with Intercom to create cohesive journeys, along with analytics tools like Google Analytics to measure performance.

### How to measure the success of personalized campaigns?

Use built-in reporting and split testing to track campaign performance in market, allowing quick optimization for better results.

**Tags:** [Customer Data](https://yomu.fyi/topic/customer-data), [Marketing](https://yomu.fyi/topic/marketing), [Personalization](https://yomu.fyi/topic/personalization)

- Source: [Intercom](https://www.intercom.com/blog/personalized-marketing-messaging)
- Source URL: https://www.intercom.com/blog/personalized-marketing-messaging
- Ingested by Yomu: 2026-10-08T21:01:03.744Z

[Read original post](https://www.intercom.com/blog/personalized-marketing-messaging)