---
title: "7 new Brandwatch AI updates that make your life easier"
description: "Brandwatch introduced seven AI-powered updates to help analysts, marketers, and social media managers keep pace with fast-moving online conversations. Iris AI features like Query Writer and Query Fixer streamline building comprehensive research queries by allowing a user to describe a topic through chat. The Ask Iris AI chat on the homepage and dashboards delivers instant summaries and topic breakdowns without requiring a pre-built query. Enhanced Alert and Signal emails now include AI-generated summaries so users can assess breaking stories or issues without reading individual mentions. Other updates include AI-generated categories for segmenting datasets, industry benchmarks for social performance, semantic search for YouTube creator discovery, and automated message classifiers in Engage."
---

# 7 new Brandwatch AI updates that make your life easier

[Brandwatch](https://yomu.fyi/company/brandwatch) · Nesibe Zirzakiran · Sep 29, 2026

**Type:** Announcement

## Summary

Brandwatch introduced seven AI-powered updates to help analysts, marketers, and social media managers keep pace with fast-moving online conversations. Iris AI features like Query Writer and Query Fixer streamline building comprehensive research queries by allowing a user to describe a topic through chat. The Ask Iris AI chat on the homepage and dashboards delivers instant summaries and topic breakdowns without requiring a pre-built query. Enhanced Alert and Signal emails now include AI-generated summaries so users can assess breaking stories or issues without reading individual mentions. Other updates include AI-generated categories for segmenting datasets, industry benchmarks for social performance, semantic search for YouTube creator discovery, and automated message classifiers in Engage.

## Context

Brandwatch’s latest AI updates are designed to help analysts, marketers, and social media managers keep pace with fast-moving online conversations and trends, enabling them to go from data to insight to action faster.

## Takeaways

- Iris AI Query Writer lets users describe a topic via chat and receive a complete query, which can be refined conversationally without manual query building.
- Enhanced Alert and Signal emails provide AI-generated summaries of changes, enabling quick assessment of crises without needing to access a dashboard.
- Semantic search for YouTube creators in Brandwatch Influence matches search meaning to content context, discovering creators who discuss relevant topics using different phrasing.

## FAQ

### How does Iris AI help build a research query?

Brandwatch's Iris AI Query Writer and Query Fixer help you build a query by describing a brand or topic through chat, producing a complete query that you can refine conversationally. The Query Health tool then assesses the query and applies recommendations in one click.

### How can I get instant insights without building a dashboard?

You can ask Iris AI questions on the home page to get immediate answers, summaries, and topic breakdowns without needing to build a query or dashboard. Inside a dashboard, you continue asking Iris questions via chat to explore deeper data.

### How do the new AI alerts help during a crisis?

Enhanced Alert and Signal emails now include AI-powered summaries of the change that triggered the alert. This lets you assess whether a breaking story or issue requires action without reading through individual mentions or even accessing a dashboard.

**Tags:** [AI](https://yomu.fyi/topic/ai), [Analytics](https://yomu.fyi/topic/analytics), [Brandwatch](https://yomu.fyi/topic/brandwatch), [Customer Experience](https://yomu.fyi/topic/customer-experience), [Social Media](https://yomu.fyi/topic/social-media)

- Source: [Brandwatch](https://www.brandwatch.com/blog/ai-updates-7-new-ways-brandwatch-is-making-our-customers-lives-easier)
- Source URL: https://www.brandwatch.com/blog/ai-updates-7-new-ways-brandwatch-is-making-our-customers-lives-easier
- Ingested by Yomu: 2026-09-29T21:00:15.641Z

[Read original post](https://www.brandwatch.com/blog/ai-updates-7-new-ways-brandwatch-is-making-our-customers-lives-easier)