---
title: "Built for you: Banners, Series, and more features to create a conversational experience - The Intercom Blog"
description: "Intercom introduced new features to unify conversational support, marketing, and engagement, including Banners, Series, and enhanced bots. Banners are an unobtrusive message type for announcements and promotions, with brand styling, personalization, and scheduling. Series is a visual campaign builder that orchestrates behavior-based messaging across channels with audience segmentation for activation, retention, or re-engagement. Custom Bots now include A/B testing with goal setting and retriggering rules for returning visitors, while email targeting can be based on website behavior with new reporting trendlines. Inbox management gains automatic conversation closure, tagging permissions, CSV export with field selection, and predictive answers in Resolution Bot, while API v2.2 adds conversation title viewing, assignment, redaction, and segment listing."
---

# Built for you: Banners, Series, and more features to create a conversational experience - The Intercom Blog

[Intercom](https://yomu.fyi/company/intercom) · Oct 9, 2026

**Type:** Announcement

## Summary

Intercom introduced new features to unify conversational support, marketing, and engagement, including Banners, Series, and enhanced bots. Banners are an unobtrusive message type for announcements and promotions, with brand styling, personalization, and scheduling. Series is a visual campaign builder that orchestrates behavior-based messaging across channels with audience segmentation for activation, retention, or re-engagement. Custom Bots now include A/B testing with goal setting and retriggering rules for returning visitors, while email targeting can be based on website behavior with new reporting trendlines. Inbox management gains automatic conversation closure, tagging permissions, CSV export with field selection, and predictive answers in Resolution Bot, while API v2.2 adds conversation title viewing, assignment, redaction, and segment listing.

## Context

Intercom’s quarterly product update for marketing and support teams, introducing new features to unify conversational support, marketing, and engagement.

## Takeaways

- Banners are an unobtrusive message type that can be styled, personalized, and scheduled for announcements and promotions.
- Series is a visual campaign builder that orchestrates behavior-based messaging across multiple channels with audience segmentation.
- Custom Bots now support A/B testing with goal setting and retriggering rules for returning website visitors.

## FAQ

### How can I schedule Banners to appear at specific times?

Banners can be scheduled to send at specific times, such as during office hours, to ensure optimal timing for customers and your team.

### What targeting capabilities does Series offer?

Series allows you to segment audiences based on prior engagement with messages or product behavior, enabling optimization for activation, retention, or re-engagement.

### How can I automatically close unresponsive conversations?

New rules enable automatic closure of conversations where a customer hasn't replied in a specific amount of time, with an inactive teammate trigger delay up to 14 days.

**Tags:** [Customer Engagement](https://yomu.fyi/topic/customer-engagement), [Customer Support](https://yomu.fyi/topic/customer-support), [Intercom](https://yomu.fyi/topic/intercom), [Marketing](https://yomu.fyi/topic/marketing), [Product Announcements](https://yomu.fyi/topic/product-announcements)

- Source: [Intercom](https://www.intercom.com/blog/what-we-built-november-2020)
- Source URL: https://www.intercom.com/blog/what-we-built-november-2020
- Ingested by Yomu: 2026-10-09T12:01:56.211Z

[Read original post](https://www.intercom.com/blog/what-we-built-november-2020)