---
title: "eBay Partners with Meta for New Affiliate Program, Boosting Social Commerce for Sellers and Creators"
description: "eBay is joining Facebook’s affiliate partnerships as a beta partner, allowing creators across Facebook’s global ecosystem to feature eBay inventory directly in content. Creators can access and embed listings in Reels, photos, and text posts, and earn a commission when followers click a linked listing and complete a purchase on eBay. The integration is intended to make discovery more direct within Facebook, helping sellers reach engaged buyers, expand market reach, and generate incremental demand through creator-led storytelling. The beta is scheduled to begin in the coming months, offering sellers a new visibility channel and creators an additional monetization stream as social commerce and the creator economy continue to evolve."
---

# eBay Partners with Meta for New Affiliate Program, Boosting Social Commerce for Sellers and Creators

[Ebay](https://yomu.fyi/company/ebay) · Adrian Fung, Global Chief Marketing Officer, eBay · Mar 24, 2026

**Type:** Announcement

## Summary

eBay is joining Facebook’s affiliate partnerships as a beta partner, allowing creators across Facebook’s global ecosystem to feature eBay inventory directly in content. Creators can access and embed listings in Reels, photos, and text posts, and earn a commission when followers click a linked listing and complete a purchase on eBay. The integration is intended to make discovery more direct within Facebook, helping sellers reach engaged buyers, expand market reach, and generate incremental demand through creator-led storytelling. The beta is scheduled to begin in the coming months, offering sellers a new visibility channel and creators an additional monetization stream as social commerce and the creator economy continue to evolve.

## Context

The partnership is presented as a way to drive growth in social commerce, directly monetize creator content, expand eBay sellers’ market reach, and provide creators with a new income stream.

## Approach / What changed

Facebook creators will be able to access and embed eBay listings in Reels, photos, and text posts. When followers click a linked listing and purchase on eBay, the creator receives a commission.

## Takeaways

- Creators can feature eBay listings natively in Facebook Reels, photos, and text posts.
- Creators earn commissions when followers purchase eBay items through linked listings.
- The beta program is expected to begin in the coming months and is intended to improve seller visibility and generate incremental demand.

**Tags:** [Facebook](https://yomu.fyi/topic/facebook), [Marketplace](https://yomu.fyi/topic/marketplace)

- Source: [Ebay](https://innovation.ebayinc.com/stories/ebay-partners-with-meta-for-new-affiliate-program-boosting-social-commerce-for-sellers-and-creators)
- Source URL: https://innovation.ebayinc.com/stories/ebay-partners-with-meta-for-new-affiliate-program-boosting-social-commerce-for-sellers-and-creators
- Ingested by Yomu: 2026-09-10T00:02:58.738Z

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