---
title: "First Block with Fabian Hedin, Co-founder and CTO of Lovable"
description: "First Block features Fabian Hedin, co-founder and CTO of Lovable, an AI-powered software development platform that lets non-technical people build production-ready applications through natural language. The conversation covers Lovable’s launch in November 2024 and its reported growth from $1M to $100M ARR in eight months, alongside Hedin’s path from running Minecraft servers to founding the company. Hedin argues that teams should build around what foundational models can do now instead of designing elaborate agent systems for anticipated capabilities. He also says Lovable launched later than it should have because of its waitlist and uses its own product extensively for internal tools, including office CRM and operations software. The episode frames early user feedback and obsessive dogfooding as practical ways to improve an AI product."
---

# First Block with Fabian Hedin, Co-founder and CTO of Lovable

[Notion](https://yomu.fyi/company/notion) · Anastasia Crew · Oct 29, 2025

**Type:** Explainer

## Summary

First Block features Fabian Hedin, co-founder and CTO of Lovable, an AI-powered software development platform that lets non-technical people build production-ready applications through natural language. The conversation covers Lovable’s launch in November 2024 and its reported growth from $1M to $100M ARR in eight months, alongside Hedin’s path from running Minecraft servers to founding the company. Hedin argues that teams should build around what foundational models can do now instead of designing elaborate agent systems for anticipated capabilities. He also says Lovable launched later than it should have because of its waitlist and uses its own product extensively for internal tools, including office CRM and operations software. The episode frames early user feedback and obsessive dogfooding as practical ways to improve an AI product.

## Context

AI is making software development accessible to people who do not code. The episode presents Lovable’s experience as a case study in building an AI product while foundational model capabilities are changing rapidly, including the cost of delaying launch and user feedback.

## Approach / What changed

Fabian Hedin describes Lovable’s natural-language, chat-and-preview product, its focus on capabilities available today, earlier release to real users, and extensive internal use for office CRM and operations software.

## Takeaways

- Lovable initially considered complex agent systems aimed at future AI capabilities, but Hedin argues for focusing on what foundational models can do today.
- A prolonged waitlist delayed feedback from real users; Hedin says launching earlier would have accelerated Lovable’s learning and growth.
- Lovable uses its own product to build internal tools, including office CRMs and operations software, as a form of ongoing dogfooding.

**Tags:** [AI](https://yomu.fyi/topic/ai)

- Source: [Notion](https://www.notion.com/en-gb/blog/first-block-with-fabian-hedin)
- Source URL: https://www.notion.com/en-gb/blog/first-block-with-fabian-hedin
- Ingested by Yomu: 2026-09-09T05:21:45.562Z

[Read original post](https://www.notion.com/en-gb/blog/first-block-with-fabian-hedin)