---
title: "Global Consumer Insights Ahead of 2026 Ramadan"
description: "Ramadan reshapes daily routines, online activity, spending, dining, and hospitality, making it a major consumer and cultural moment across Muslim regions. Drawing on nearly 7 million English- and Arabic-language online conversations from 2025, the analysis tracks shopping, food, home aesthetics, hospitality, and regional posting patterns. Ramadan mentions rose 76% in the three months before the 2026 holiday year over year, while fragrance mentions increased 33%, Iftar-party mentions approached 900,000, recipes rose 144%, and Iftar or Suhoor packages and ticketed events rose 145% in 2025. Joy accounted for 57% of emotion-categorized Ramadan mentions, and conversations centered on togetherness, spirituality, traditions, and generosity. Afternoon activity peaks between 2 pm and 4 pm across the analyzed regions, but brands are advised to use their own regional and platform analytics and meet audiences through authentic participation rather than promotion."
---

# Global Consumer Insights Ahead of 2026 Ramadan

[Brandwatch](https://yomu.fyi/company/brandwatch) · Ksenia Newton · Feb 5, 2026

**Type:** Explainer

## Summary

Ramadan reshapes daily routines, online activity, spending, dining, and hospitality, making it a major consumer and cultural moment across Muslim regions. Drawing on nearly 7 million English- and Arabic-language online conversations from 2025, the analysis tracks shopping, food, home aesthetics, hospitality, and regional posting patterns. Ramadan mentions rose 76% in the three months before the 2026 holiday year over year, while fragrance mentions increased 33%, Iftar-party mentions approached 900,000, recipes rose 144%, and Iftar or Suhoor packages and ticketed events rose 145% in 2025. Joy accounted for 57% of emotion-categorized Ramadan mentions, and conversations centered on togetherness, spirituality, traditions, and generosity. Afternoon activity peaks between 2 pm and 4 pm across the analyzed regions, but brands are advised to use their own regional and platform analytics and meet audiences through authentic participation rather than promotion.

## Context

Brands may misunderstand Ramadan as a slower business period, even though fasting, shortened work hours, and changed routines can increase browsing, shopping, socializing, and consumption. The source examines these shifts ahead of Ramadan 2026, including how people prepare for Eid and how dining and hospitality experiences affect brand perception.

## Approach / What changed

The analysis examines nearly 7 million online conversations in English and Arabic from 2025, tracking shopping categories, food and dining themes, home aesthetics, hospitality, sentiment, and posting activity across North Africa, the Middle East, and Gulf countries. It compares selected 2025 and 2024 measures and identifies regional engagement patterns before Ramadan 2026.

## Takeaways

- Fragrance mentions increased 33% in 2025 compared with 2024 and carried the highest share of joyful sentiment among the tracked shopping categories.
- Community mentions within Iftar-related conversations rose 17% year over year, while Iftar parties reached close to 900,000 mentions.
- Hotel reviews cited limited food options, long waits, understaffing, poor organization, and dishes not being replenished, creating serious disappointments for fasting guests.

**Tags:** [Analytics](https://yomu.fyi/topic/analytics), [Social Listening](https://yomu.fyi/topic/social-listening)

- Source: [Brandwatch](https://www.brandwatch.com/blog/ramadan-consumer-insights)
- Source URL: https://www.brandwatch.com/blog/ramadan-consumer-insights
- Ingested by Yomu: 2026-09-10T16:08:50.107Z

[Read original post](https://www.brandwatch.com/blog/ramadan-consumer-insights)