---
title: "Intercom on Marketing - the marketing book for startups"
description: "Intercom has released a new book, Intercom on Marketing, aimed at helping startups overcome marketing challenges. The book addresses the difficulty founders face in knowing where to start with marketing, especially without a background in it. It emphasizes that strong brand and go-to-market strategy can differentiate startups in a commoditized software landscape. The book collects lessons from Intercom’s own marketing team, which grew from one to over forty people. It covers 14 chapters including getting first customers, choosing tactics, aligning product and marketing, and launching products, and is available for free in PDF, Kindle, or epub formats with original illustrations."
---

# Intercom on Marketing - the marketing book for startups

[Intercom](https://yomu.fyi/company/intercom) · Oct 9, 2026

**Type:** Announcement

## Summary

Intercom has released a new book, Intercom on Marketing, aimed at helping startups overcome marketing challenges. The book addresses the difficulty founders face in knowing where to start with marketing, especially without a background in it. It emphasizes that strong brand and go-to-market strategy can differentiate startups in a commoditized software landscape. The book collects lessons from Intercom’s own marketing team, which grew from one to over forty people. It covers 14 chapters including getting first customers, choosing tactics, aligning product and marketing, and launching products, and is available for free in PDF, Kindle, or epub formats with original illustrations.

## Takeaways

- Intercom’s marketing team expanded from a single marketer to over forty, and the book compiles the tough lessons they learned along the way.
- The book provides a step-by-step guide to launching a product and advice on getting early messaging right, among other topics.
- The book is offered for free in multiple digital formats and includes illustrations from Intercom’s Brand Studio.

## FAQ

### Why did Intercom write a marketing book?

Intercom wrote the book because marketing is one of the hardest challenges for startups, and founders often lack a marketing background. The book aims to share lessons learned from Intercom's own marketing journey to help startups succeed.

### What topics does the book cover?

The book covers 14 chapters including getting first customers, choosing tactics like content and events, keeping product and marketing aligned, launching products, and getting early messaging right.

### How can I get a copy of the book?

The book is available for free in PDF, Kindle, or epub format. It can be downloaded from Intercom's website and includes original illustrations from the Intercom Brand Studio.

**Tags:** [Marketing](https://yomu.fyi/topic/marketing), [Startups](https://yomu.fyi/topic/startups)

- Source: [Intercom](https://www.intercom.com/blog/new-book-intercom-on-marketing)
- Source URL: https://www.intercom.com/blog/new-book-intercom-on-marketing
- Ingested by Yomu: 2026-10-09T12:01:34.204Z

[Read original post](https://www.intercom.com/blog/new-book-intercom-on-marketing)