---
title: "Intercom on Product: Riding the AI wave in 2024 - The Intercom Blog"
description: "Intercom leaders reflect on 2023’s generative AI dominance in a podcast, predicting deeper investments, AI-first companies, and hardware transformations like wearable tech and AI-native products in 2024. Standout moments include Paul’s AI holiday using phone camera translation for travel and Emmet’s praise for Nintendo’s Tears of the Kingdom physics innovation. Optimal AI deployment requires careful use-case selection, avoiding misapplication on structured tasks needing human oversight, while wearable tech success depends on seamless lifestyle integration over status. Customer support will evolve from ticket-resolution to a continuous relationship-building model, emphasizing ongoing engagement over finite tasks, with design playing a key role. A key concern is that over-reliance on AI tools as magic wands may erode critical thinking and judgment in product management and complex troubleshooting, where details matter."
---

# Intercom on Product: Riding the AI wave in 2024 - The Intercom Blog

[Intercom](https://yomu.fyi/company/intercom) · Oct 5, 2026

**Type:** Explainer

## Summary

Intercom leaders reflect on 2023’s generative AI dominance in a podcast, predicting deeper investments, AI-first companies, and hardware transformations like wearable tech and AI-native products in 2024. Standout moments include Paul’s AI holiday using phone camera translation for travel and Emmet’s praise for Nintendo’s Tears of the Kingdom physics innovation. Optimal AI deployment requires careful use-case selection, avoiding misapplication on structured tasks needing human oversight, while wearable tech success depends on seamless lifestyle integration over status. Customer support will evolve from ticket-resolution to a continuous relationship-building model, emphasizing ongoing engagement over finite tasks, with design playing a key role. A key concern is that over-reliance on AI tools as magic wands may erode critical thinking and judgment in product management and complex troubleshooting, where details matter.

## Context

A podcast discussion between Intercom executives reflecting on 2023’s AI developments and making predictions for 2024, covering use cases, wearable tech, customer service evolution, and risks to critical thinking.

## Takeaways

- Generative AI dominated 2023, and 2024 will bring deeper investments, AI-first companies, and hardware transformations like wearable tech and AI-native products.
- Wearable tech success depends on timing and seamless lifestyle integration rather than being a status symbol.
- Over-reliance on AI tools as magic wands risks eroding critical thinking and judgment, especially in product management and complex queries.

## FAQ

### What is the biggest risk of AI adoption according to the podcast?

The biggest risk is that over-reliance on AI tools as magic wands may erode critical thinking and judgment. Speakers warn that using AI for complex tasks like strategy without human oversight can lead to generic, poor results.

### How should companies choose use cases for AI?

Optimal AI deployment requires careful use-case selection. Avoid applying AI to structured, infrequent tasks that still need human review. Focus on tasks with one correct answer where AI can fully automate.

### What is the future of customer service according to the speakers?

Customer service will evolve from a finite ticket-solving model to a continuous, infinite relationship-building model. This shift emphasizes ongoing engagement and support rather than just resolving isolated issues.

**Tags:** [AI](https://yomu.fyi/topic/ai), [Customer Support](https://yomu.fyi/topic/customer-support), [Product Management](https://yomu.fyi/topic/product-management)

- Source: [Intercom](https://www.intercom.com/blog/videos/intercom-on-product-riding-the-ai-wave-in-2024)
- Source URL: https://www.intercom.com/blog/videos/intercom-on-product-riding-the-ai-wave-in-2024
- Ingested by Yomu: 2026-10-05T18:00:56.388Z

[Read original post](https://www.intercom.com/blog/videos/intercom-on-product-riding-the-ai-wave-in-2024)