---
title: "KiYoung Choi named Representative Director of Korea"
description: "KiYoung Choi is joining Anthropic as Representative Director of Korea ahead of the planned opening of its Seoul office. Korea is described as one of Claude.ai’s most active markets, with usage more than 3.5 times the rate expected for its population size and concentrated in technical and creative work. Choi joins from Snowflake, where he was General Manager for Korea, bringing over three decades of experience across technology businesses in Korea and Asia-Pacific, including country leadership roles at Google Cloud, Adobe, Autodesk, and Microsoft. He will lead a Korea go-to-market strategy, build the local team and partnerships, and support enterprise, startup, government, research, and developer engagement; examples of existing use include Law&Company’s legal assistant and SK Telecom’s custom customer service model."
---

# KiYoung Choi named Representative Director of Korea

[Anthropic](https://yomu.fyi/company/anthropic) · Sep 9, 2026

**Type:** Announcement

## Summary

KiYoung Choi is joining Anthropic as Representative Director of Korea ahead of the planned opening of its Seoul office. Korea is described as one of Claude.ai’s most active markets, with usage more than 3.5 times the rate expected for its population size and concentrated in technical and creative work. Choi joins from Snowflake, where he was General Manager for Korea, bringing over three decades of experience across technology businesses in Korea and Asia-Pacific, including country leadership roles at Google Cloud, Adobe, Autodesk, and Microsoft. He will lead a Korea go-to-market strategy, build the local team and partnerships, and support enterprise, startup, government, research, and developer engagement; examples of existing use include Law&Company’s legal assistant and SK Telecom’s custom customer service model.

## Context

Anthropic says Korea is one of Claude.ai’s most active markets, with usage exceeding the rate expected for the country’s population and strong activity in technical and creative work. The company is opening a Seoul office to support this momentum and local organizations using Claude.

## Approach / What changed

KiYoung Choi will lead Anthropic’s Korea go-to-market strategy, build the local team and partnerships, and engage with enterprises, startups, government and research institutions, and the developer community. Anthropic plans to officially open its Seoul office in the coming weeks.

## Takeaways

- Claude usage in Korea is reported at more than 3.5 times the rate expected for the population size, with usage concentrated in technical and creative work.
- KiYoung Choi joins from Snowflake’s Korea leadership team and has held country leadership roles at Google Cloud, Adobe, Autodesk, and Microsoft.
- Examples of Korean Claude deployments include Law&Company’s AI legal assistant and SK Telecom’s custom AI customer service model.

**Tags:** [AI](https://yomu.fyi/topic/ai), [Claude](https://yomu.fyi/topic/claude)

- Source: [Anthropic](https://www.anthropic.com/news/kiyoung-choi-representative-director-anthropic-korea)
- Source URL: https://www.anthropic.com/news/kiyoung-choi-representative-director-anthropic-korea
- Ingested by Yomu: 2026-09-09T16:02:11.272Z

[Read original post](https://www.anthropic.com/news/kiyoung-choi-representative-director-anthropic-korea)