---
title: "Synthesia CEO Victor Riparbelli on how generative AI is transforming video"
description: "Synthesia CEO Victor Riparbelli explains how generative AI is revolutionizing video production by allowing users to create videos from text without cameras, studios, or actors. The platform, founded in 2017, now serves enterprise customers for training and internal communications, converting text or PowerPoint into editable AI videos. Riparbelli predicts that within the next year, AI avatars will become virtually indistinguishable from real footage, and video may transform into interactive live streams. He notes that Synthesia’s target audience is not professional video producers but the vast number of people who lack resources to make video content. On regulation, he argues for focusing on outcomes rather than limiting the models themselves, given the potential for misuse."
---

# Synthesia CEO Victor Riparbelli on how generative AI is transforming video

[Intercom](https://yomu.fyi/company/intercom) · Oct 5, 2026

**Type:** Explainer

## Summary

Synthesia CEO Victor Riparbelli explains how generative AI is revolutionizing video production by allowing users to create videos from text without cameras, studios, or actors. The platform, founded in 2017, now serves enterprise customers for training and internal communications, converting text or PowerPoint into editable AI videos. Riparbelli predicts that within the next year, AI avatars will become virtually indistinguishable from real footage, and video may transform into interactive live streams. He notes that Synthesia’s target audience is not professional video producers but the vast number of people who lack resources to make video content. On regulation, he argues for focusing on outcomes rather than limiting the models themselves, given the potential for misuse.

## Context

Interview with Synthesia CEO Victor Riparbelli discussing the impact of generative AI on video production, the capabilities of Synthesia’s platform, and future predictions for AI-generated video.

## Approach / What changed

Synthesia’s platform uses generative AI to create photorealistic avatars that can speak from text input, enabling video production without cameras, studios, or actors. The technology has evolved from lip-syncing to full body movement and facial expression generation, with a focus on controllability and consistency for enterprise use.

## Takeaways

- Synthesia’s AI avatars are currently not indistinguishable from real videos, but Riparbelli predicts they will become virtually indistinguishable within the next year.
- The platform primarily serves enterprise customers for training and internal communications, converting text or PowerPoint into videos to improve information retention.
- Riparbelli advocates for regulating AI based on outcomes rather than limiting the models themselves, as a more effective approach to addressing misuse.

## FAQ

### How does Synthesia's avatar technology work?

Synthesia creates photorealistic avatars that can speak by typing text. Early versions looped video and changed lips, but now the technology can alter body movements and facial expressions to appear more real, with a voice component that is very difficult to distinguish from real speech.

### What is the main use case for Synthesia's platform?

The main use case is enterprise training and internal communications. For example, a fast-food company can turn a 40-page handbook into a video for employees, leading to higher information retention. The AI video is editable like a Word document.

### What is Riparbelli's view on AI regulation?

Riparbelli believes it is more effective to focus AI regulation on the outcomes of misuse rather than trying to limit the models themselves. He argues that regulating outcomes addresses harmful uses without stifling technological progress.

**Tags:** [Enterprise AI](https://yomu.fyi/topic/enterprise-ai), [Generative AI](https://yomu.fyi/topic/generative-ai), [Synthesia](https://yomu.fyi/topic/synthesia), [Video](https://yomu.fyi/topic/video)

- Source: [Intercom](https://www.intercom.com/blog/videos/synthesia-ceo-victor-riparbelli-generative-ai-video)
- Source URL: https://www.intercom.com/blog/videos/synthesia-ceo-victor-riparbelli-generative-ai-video
- Ingested by Yomu: 2026-10-05T18:00:54.372Z

[Read original post](https://www.intercom.com/blog/videos/synthesia-ceo-victor-riparbelli-generative-ai-video)