---
title: "Uber Advertising: Introducing Uber Marketing Manager, Creative Studio Expansion, and New Strategic Partnerships"
description: "Uber Advertising is introducing Uber Marketing Manager as a self-serve platform intended to unify advertising across Uber and Uber Eats, building on Ads Manager for restaurants. It also outlines Creative Studio expansion, new APIs, and a Mastercard Commerce Media partnership designed to connect campaign activation, offers, measurement, and real-world experiences across consumer journeys. Examples include Krispy Kreme’s Destination Offers campaign in Mexico, Molson Coors’s multi-format soccer campaign, and adidas’s pan-European Journey Takeover. Creative Studio will expand to Australia and Brazil in 2026, followed by continued expansion across LATAM, EMEA, and APAC throughout 2027. Uber says its connected approach is intended to help advertisers engage consumers across Uber, Uber Eats, and beyond, while a third-party validated Affinity Solutions study found a 27% incremental lift in sales across all channels and a 5% lift in brick-and-mortar sales for Sponsored Listings on Uber Eats."
---

# Uber Advertising: Introducing Uber Marketing Manager, Creative Studio Expansion, and New Strategic Partnerships

[Uber](https://yomu.fyi/company/uber) · Jun 22, 2026

**Type:** Announcement

## Summary

Uber Advertising is introducing Uber Marketing Manager as a self-serve platform intended to unify advertising across Uber and Uber Eats, building on Ads Manager for restaurants. It also outlines Creative Studio expansion, new APIs, and a Mastercard Commerce Media partnership designed to connect campaign activation, offers, measurement, and real-world experiences across consumer journeys. Examples include Krispy Kreme’s Destination Offers campaign in Mexico, Molson Coors’s multi-format soccer campaign, and adidas’s pan-European Journey Takeover. Creative Studio will expand to Australia and Brazil in 2026, followed by continued expansion across LATAM, EMEA, and APAC throughout 2027. Uber says its connected approach is intended to help advertisers engage consumers across Uber, Uber Eats, and beyond, while a third-party validated Affinity Solutions study found a 27% incremental lift in sales across all channels and a 5% lift in brick-and-mortar sales for Sponsored Listings on Uber Eats.

## Context

Uber Advertising presents the changes as a response to consumers making decisions across connected moments, including ordering, travelling, shopping, and visiting destinations. The announcement frames Uber, Uber Eats, APIs, advertising formats, Creative Studio, and external partnerships as parts of a broader commerce-media platform.

## Approach / What changed

Uber Marketing Manager builds on Ads Manager for restaurants as a self-serve destination for advertising across Uber and Uber Eats. The plan combines cross-platform workflows, Ads APIs for campaign activation and measurement, Creative Studio experiences that connect digital media with physical movement, and a Mastercard Commerce Media partnership using Mastercard’s proprietary insights. Creative Studio expansion starts in Australia and Brazil in 2026, with further LATAM, EMEA, and APAC rollout in 2027.

## Takeaways

- Uber Marketing Manager is designed to bring advertising experiences across Uber and Uber Eats into a more unified self-serve platform, with streamlined workflows planned over time.
- Ads APIs give advertisers and partners direct access to Uber Eats ad products, campaign activation, and performance measurement, helping connect Uber Advertising with existing workflows.
- A third-party validated Affinity Solutions study found Sponsored Listings on Uber Eats produced a 27% incremental lift in sales across all channels and a 5% incremental lift in brick-and-mortar sales.

## FAQ

### What does Uber Marketing Manager add beyond Ads Manager?

Uber Marketing Manager builds on Ads Manager for restaurants and is positioned as a self-serve destination for advertising across Uber and Uber Eats. Over time, it is intended to bring more advertising experiences together through streamlined workflows and more cohesive strategies.

### How will advertisers use the Ads APIs?

The Ads APIs provide more direct access to Uber Eats ad products, campaign activation, and performance measurement. Uber says this can reduce friction, improve buying efficiency, and connect advertising more directly to existing workflows.

**Tags:** [API](https://yomu.fyi/topic/api), [Commerce Media](https://yomu.fyi/topic/commerce-media)

- Source: [Uber](https://www.uber.com/us/en/blog/uber-marketing-manager-creative-studio-expansion-partnerships)
- Source URL: https://www.uber.com/us/en/blog/uber-marketing-manager-creative-studio-expansion-partnerships
- Ingested by Yomu: 2026-09-15T18:14:17.586Z

[Read original post](https://www.uber.com/us/en/blog/uber-marketing-manager-creative-studio-expansion-partnerships)