---
title: "Uber Advertising Launches New Marketing Solutions for Restaurants"
description: "Uber Advertising is introducing Deal Drops and Reorder Rewards, two marketing solutions for restaurants designed around customers’ real-time ordering decisions. Deal Drops let participating restaurants run special offers for one hour before select cultural events, with in-app and push notifications, home feed placement, a dedicated hub, and optional inventory limits that add urgency. Reorder Rewards give customers a surprise reward after an order for their next purchase, keep it visible for a limited time, and apply it at checkout without extra steps. Uber says early global results showed restaurants using Reorder Rewards saw about a 5.5% average sales increase compared with what they would have earned without them, based on aggregate advertiser data from September through November 2025, not a guarantee. Together, these tools target high-intent event decisions and post-purchase re-engagement, with the stated aim of turning attention into action and one-time orders into stronger customer relationships."
---

# Uber Advertising Launches New Marketing Solutions for Restaurants

[Uber](https://yomu.fyi/company/uber) · Aug 6, 2026

**Type:** Announcement

## Summary

Uber Advertising is introducing Deal Drops and Reorder Rewards, two marketing solutions for restaurants designed around customers’ real-time ordering decisions. Deal Drops let participating restaurants run special offers for one hour before select cultural events, with in-app and push notifications, home feed placement, a dedicated hub, and optional inventory limits that add urgency. Reorder Rewards give customers a surprise reward after an order for their next purchase, keep it visible for a limited time, and apply it at checkout without extra steps. Uber says early global results showed restaurants using Reorder Rewards saw about a 5.5% average sales increase compared with what they would have earned without them, based on aggregate advertiser data from September through November 2025, not a guarantee. Together, these tools target high-intent event decisions and post-purchase re-engagement, with the stated aim of turning attention into action and one-time orders into stronger customer relationships.

## Context

Restaurants have a limited opportunity to influence customers’ decisions because more than three in four delivery decisions happen within an hour. Customers weigh timing, relevance, value, and ease, while restaurants also need ways to encourage repeat orders after checkout.

## Approach / What changed

Uber Advertising is launching Deal Drops and Reorder Rewards. Deal Drops provide time-bound, event-related offers supported by notifications, home feed visibility, a dedicated hub, and optional inventory limits. Reorder Rewards provide a surprise incentive after an order that remains visible for a limited time and is automatically applied at checkout.

## Takeaways

- Deal Drops run for one hour before select cultural events and can use limited inventory to create urgency around event-driven demand.
- Reorder Rewards give customers a surprise incentive for a subsequent purchase, remain visible across Uber Eats for a limited time, and require no extra checkout steps.
- Early global results showed about a 5.5% average sales increase for restaurants using Reorder Rewards; the figure is an aggregate average, not a performance guarantee.

**Tags:** [Uber](https://yomu.fyi/topic/uber)

- Source: [Uber](https://www.uber.com/us/en/blog/deal-drops-and-reorder-rewards)
- Source URL: https://www.uber.com/us/en/blog/deal-drops-and-reorder-rewards
- Ingested by Yomu: 2026-09-10T08:01:54.609Z

[Read original post](https://www.uber.com/us/en/blog/deal-drops-and-reorder-rewards)