---
title: "Unify your marketing data with Lakeflow Connect"
description: "Lakeflow Connect addresses the fragmentation of Customer 360 data across ad platforms, analytics tools, CRMs, and support systems. Its fully managed native connectors ingest sources through a UI or API, incrementally landing governed tables in Unity Catalog without infrastructure to provision, manage, or scale. Connectors for Google Ads, Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads provide pre-built or custom reports with spend, impressions, clicks, and conversions, while OAuth flows simplify setup for some platforms. The post also describes HubSpot, Salesforce, and other journey-wide connectors, plus the Ad-Genie accelerator, which transforms bronze data into silver and gold tables for AI/BI dashboards and Genie agents. Customer examples report reduced engineering overhead and faster ingestion."
---

# Unify your marketing data with Lakeflow Connect

[Databricks](https://yomu.fyi/company/databricks) · Sonia Bendre, Giselle Goicochea · Sep 11, 2026

**Type:** Announcement

## Summary

Lakeflow Connect addresses the fragmentation of Customer 360 data across ad platforms, analytics tools, CRMs, and support systems. Its fully managed native connectors ingest sources through a UI or API, incrementally landing governed tables in Unity Catalog without infrastructure to provision, manage, or scale. Connectors for Google Ads, Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads provide pre-built or custom reports with spend, impressions, clicks, and conversions, while OAuth flows simplify setup for some platforms. The post also describes HubSpot, Salesforce, and other journey-wide connectors, plus the Ad-Genie accelerator, which transforms bronze data into silver and gold tables for AI/BI dashboards and Genie agents. Customer examples report reduced engineering overhead and faster ingestion.

## Context

Modern marketing stacks combine ad platforms, analytics tools, CRMs, and customer-experience systems, each capturing only part of the customer journey. The post says that assembling a complete customer view historically required custom ingestion pipelines and brittle scripts, consuming engineering resources and delaying answers for marketing analysts.

## Approach / What changed

Lakeflow Connect supplies fully managed native connectors for SaaS applications, databases, and files, configured through a point-and-click UI or API. It incrementally ingests data into governed Unity Catalog tables, offers pre-built and custom ad reports, supports managed OAuth for Meta Ads, Google Ads, and TikTok Ads, and provides the Ad-Genie accelerator to refine bronze data into silver and gold tables for AI/BI dashboards and Genie agents.

## Takeaways

- Lakeflow Connect organizes Customer 360 ingestion across acquisition, engagement, relationship, and experience sources, including Google Analytics, Salesforce Marketing Cloud, Salesforce, HubSpot, Zendesk Support, Amplitude, and Pendo.
- Ad connectors provide report tables with spend, impressions, clicks, and conversions. Analysts can use pre-built reports or configure custom report levels, dimensions, breakdowns, metrics, attribution windows, and timeframes.
- The Ad-Genie solution accelerator refines Lakeflow Connect ad data into silver and gold tables that support an out-of-the-box AI/BI dashboard and Genie agent backed by Unity Catalog metric views.

**Tags:** [Lakeflow](https://yomu.fyi/topic/lakeflow), [Unity Catalog](https://yomu.fyi/topic/unity-catalog)

- Source: [Databricks](https://www.databricks.com/blog/unify-your-marketing-data-lakeflow-connect)
- Source URL: https://www.databricks.com/blog/unify-your-marketing-data-lakeflow-connect
- Ingested by Yomu: 2026-09-11T20:03:13.248Z

[Read original post](https://www.databricks.com/blog/unify-your-marketing-data-lakeflow-connect)