---
title: "[Webinar] Elevating customer engagement with WhatsApp"
description: "The webinar examines how businesses can use WhatsApp for secure account verification, one-time passcodes, operational alerts, and customer conversations. It presents notification overload, third-party portals, single-use apps, and unbranded sender numbers as reasons critical messages may be ignored, affecting deliveries and transactions. Speakers from Twilio, WhatsApp, and Orbio AI describe a verified, two-way model built around WhatsApp Utility messaging, interactive buttons, logic flows, end-to-end encryption, and visual drag-and-drop automation. Orbio AI's examples include screening candidates, scheduling interviews, reminders, onboarding, and engagement conversations for enterprise clients while the webinar claims improved deliverability, faster user action, reduced manual work, protection against SMS toll fraud, and scalable deployment. It also positions app-based delivery over WiFi and cellular networks as a more reliable alternative."
---

# \[Webinar\] Elevating customer engagement with WhatsApp

[Twilio](https://yomu.fyi/company/twilio) · Twilio · Sep 11, 2026

**Type:** Announcement

## Summary

The webinar examines how businesses can use WhatsApp for secure account verification, one-time passcodes, operational alerts, and customer conversations. It presents notification overload, third-party portals, single-use apps, and unbranded sender numbers as reasons critical messages may be ignored, affecting deliveries and transactions. Speakers from Twilio, WhatsApp, and Orbio AI describe a verified, two-way model built around WhatsApp Utility messaging, interactive buttons, logic flows, end-to-end encryption, and visual drag-and-drop automation. Orbio AI's examples include screening candidates, scheduling interviews, reminders, onboarding, and engagement conversations for enterprise clients while the webinar claims improved deliverability, faster user action, reduced manual work, protection against SMS toll fraud, and scalable deployment. It also positions app-based delivery over WiFi and cellular networks as a more reliable alternative.

## Context

Critical operational alerts and one-time passcodes can be ignored when customers must use third-party portals, download single-use apps, or respond to unbranded strings of digits. The source also cites notification overload, missed deliveries, incomplete transactions, traditional telco delivery issues, and SMS toll fraud attacks.

## Approach / What changed

Use a verified, two-way WhatsApp conversation with Utility messaging, interactive buttons, logic flows, end-to-end encryption, and visual drag-and-drop automation. The described workflows support alerts, authentication, billing updates, missed-delivery resolution, candidate screening, interview scheduling, reminders, onboarding, and engagement conversations.

## Takeaways

- Orbio AI uses WhatsApp Utility messaging for HR workflows including candidate screening, interview scheduling, reminders, onboarding, and engagement conversations for enterprise clients.
- Interactive buttons and logic flows let users resolve missed deliveries or update billing information within a single chat, reducing manual workload.
- App-based, end-to-end encrypted messaging is presented as a way to protect against SMS toll fraud and deliver secure logins and OTPs over WiFi and cellular networks.

**Tags:** [Authentication](https://yomu.fyi/topic/authentication), [Twilio](https://yomu.fyi/topic/twilio), [WhatsApp](https://yomu.fyi/topic/whatsapp)

- Source: [Twilio](https://www.twilio.com/en-us/blog/events/webinar-elevating-customer-engagement-with-WhatsApp)
- Source URL: https://www.twilio.com/en-us/blog/events/webinar-elevating-customer-engagement-with-WhatsApp
- Ingested by Yomu: 2026-09-11T04:02:59.765Z

[Read original post](https://www.twilio.com/en-us/blog/events/webinar-elevating-customer-engagement-with-WhatsApp)