---
title: "Welcoming Roberto Braga, our new Growth Marketer"
description: "Resend welcomes Roberto Braga as its new Growth Marketer, adding a leader with more than 10 years of experience building and scaling technology businesses. He previously co-founded and served as CMO of YC-backed BX Blue, led growth through its acquisition by PicPay, ran organic growth at PicPay with SEO and ASO, and most recently was Reddit’s Country Growth Lead in Brazil. At Reddit, he helped double the platform’s DAU through content and partnership-led growth strategies; at Resend, he plans to create the Growth discipline and systematize the factors driving user acquisition and retention. Braga describes experimentation, channel mixing, email, and user conversations as central to his work, and advises growth marketers to focus on user pains rather than the newest tools or frameworks."
---

# Welcoming Roberto Braga, our new Growth Marketer

[Resend](https://yomu.fyi/company/resend) · Sep 16, 2026

**Type:** Announcement

## Summary

Resend welcomes Roberto Braga as its new Growth Marketer, adding a leader with more than 10 years of experience building and scaling technology businesses. He previously co-founded and served as CMO of YC-backed BX Blue, led growth through its acquisition by PicPay, ran organic growth at PicPay with SEO and ASO, and most recently was Reddit’s Country Growth Lead in Brazil. At Reddit, he helped double the platform’s DAU through content and partnership-led growth strategies; at Resend, he plans to create the Growth discipline and systematize the factors driving user acquisition and retention. Braga describes experimentation, channel mixing, email, and user conversations as central to his work, and advises growth marketers to focus on user pains rather than the newest tools or frameworks.

## Context

The announcement introduces Roberto Braga and outlines his background in startup, digital-bank, and platform growth. It also shares his motivations, interests, preferred tools, and perspective on effective growth marketing.

## Approach / What changed

Braga will create Resend’s Growth discipline and systematize what is driving users to come and stay. His stated approach combines channel mixing, product strategies, experimentation, email, SEO, ASO, content, partnerships, and direct conversations with target users.

## Takeaways

- Roberto Braga has worked across email marketing, SEO, paid acquisition, SEO, ASO, content, and partnership-led growth.
- At Reddit, Braga helped double the platform’s DAU in Brazil through content and partnership-led growth strategies.
- Braga advises growth marketers to focus on users and their pains, talk to the target audience in real life, and avoid overemphasizing new tools or frameworks.

## FAQ

### What growth experience does Roberto Braga bring to Resend?

Braga co-founded and served as CMO of YC-backed BX Blue, later led organic growth at PicPay, and most recently served as Reddit’s Country Growth Lead in Brazil. At Reddit, he helped double the platform’s DAU through content and partnership-led strategies.

### What does Braga plan to do at Resend?

He plans to create the Growth discipline at Resend. His stated goal is to systematize what is driving user acquisition and retention and determine how to leverage it.

### What advice does Braga give ambitious growth marketers?

He recommends focusing on users and how they solve their pains instead of stressing over the newest tools or frameworks. He also advises spending time talking with the target audience in real life.

**Tags:** [Email Marketing](https://yomu.fyi/topic/email-marketing), [Experimentation](https://yomu.fyi/topic/experimentation)

- Source: [Resend](https://resend.com/blog/welcoming-roberto-braga)
- Source URL: https://resend.com/blog/welcoming-roberto-braga
- Ingested by Yomu: 2026-09-19T09:54:40.826Z

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