---
title: "What is a Good Engagement Rate on TikTok for 2025?"
description: "The guide explains how to assess TikTok engagement rate, noting that follower count, industry, content type, and audience demographics all affect the benchmark. It reports an average platform-wide rate of 4.07%, while citing 6–10% as a typical good range and higher figures for smaller accounts, including about 10%+ for micro-influencers and 4–6% for mega-influencers. It defines engagement through likes, comments, shares, views, and saves, then gives formulas based on total engagements, followers, and number of posts, including worked examples producing 6.66% and 5.5%. Industry figures range from 9.5% for schools and sports teams to 2.51% for fashion, with niche-specific targets recommended. TikTok Analytics and third-party tools such as Brandwatch are presented as ways to track trends, compare benchmarks, and refine strategy; the guidance comes from external research rather than original platform research."
---

# What is a Good Engagement Rate on TikTok for 2025?

[Brandwatch](https://yomu.fyi/company/brandwatch) · Gemma Joyce · Jan 21, 2025

**Type:** Explainer

## Summary

The guide explains how to assess TikTok engagement rate, noting that follower count, industry, content type, and audience demographics all affect the benchmark. It reports an average platform-wide rate of 4.07%, while citing 6–10% as a typical good range and higher figures for smaller accounts, including about 10%+ for micro-influencers and 4–6% for mega-influencers. It defines engagement through likes, comments, shares, views, and saves, then gives formulas based on total engagements, followers, and number of posts, including worked examples producing 6.66% and 5.5%. Industry figures range from 9.5% for schools and sports teams to 2.51% for fashion, with niche-specific targets recommended. TikTok Analytics and third-party tools such as Brandwatch are presented as ways to track trends, compare benchmarks, and refine strategy; the guidance comes from external research rather than original platform research.

## Context

The guide addresses the need to measure how TikTok content resonates with viewers and to use engagement data to understand performance, adjust content strategy, and support broader digital marketing efforts.

## Approach / What changed

It provides engagement benchmarks by overall platform, industry, and follower count; explains formulas for single posts and groups of posts; and describes TikTok Analytics and third-party tools such as Brandwatch for tracking performance and comparisons.

## Takeaways

- The guide cites 4.07% as the average TikTok engagement rate across the platform and says a typical good rate is 6–10%, with smaller accounts often achieving higher percentages.
- A single-post rate is calculated by dividing total likes, comments, shares, and saves by followers, then multiplying by 100; the example with 3,000 followers produces 6.66%.
- Reported industry benchmarks range from 9.5% for schools and sports teams to 2.51% for fashion, so targets should be specific to an account’s niche and audience.

**Tags:** [Analytics](https://yomu.fyi/topic/analytics), [TikTok](https://yomu.fyi/topic/tiktok)

- Source: [Brandwatch](https://www.brandwatch.com/blog/good-engagement-rate-tiktok)
- Source URL: https://www.brandwatch.com/blog/good-engagement-rate-tiktok
- Ingested by Yomu: 2026-09-10T16:09:33.564Z

[Read original post](https://www.brandwatch.com/blog/good-engagement-rate-tiktok)