---
title: "What We Shipped: 7 New Data And Customization-driven Features"
description: "Intercom released seven data and customization-driven features to help sales and marketing teams optimize their funnel and personalize customer experiences at scale. The updated Clearbit Reveal app uses Clearbit data for personalized auto messages, routing conversations by company size, and viewing company data in the Inbox. New Revenue Reports, powered by the Salesforce app, show opportunities, pipeline, revenue influenced, and which landing pages and messages generate the most opportunities and conversations. Sales Team Performance Reports provide leaderboards for largest deals closed, response times, and meetings booked. Control groups on the Messages Premium plan enable A/B testing by withholding messages from half the audience to validate performance, while other features include duplicating Custom Bots for experimentation, customizing Operator’s bot identity with a name, logo, and color scheme while keeping it clear it’s a bot, and advanced Messenger security options like blocking GIFs and attachments in emails, available on new Premium plans."
---

# What We Shipped: 7 New Data And Customization-driven Features

[Intercom](https://yomu.fyi/company/intercom) · Oct 9, 2026

**Type:** Announcement

## Summary

Intercom released seven data and customization-driven features to help sales and marketing teams optimize their funnel and personalize customer experiences at scale. The updated Clearbit Reveal app uses Clearbit data for personalized auto messages, routing conversations by company size, and viewing company data in the Inbox. New Revenue Reports, powered by the Salesforce app, show opportunities, pipeline, revenue influenced, and which landing pages and messages generate the most opportunities and conversations. Sales Team Performance Reports provide leaderboards for largest deals closed, response times, and meetings booked. Control groups on the Messages Premium plan enable A/B testing by withholding messages from half the audience to validate performance, while other features include duplicating Custom Bots for experimentation, customizing Operator’s bot identity with a name, logo, and color scheme while keeping it clear it’s a bot, and advanced Messenger security options like blocking GIFs and attachments in emails, available on new Premium plans.

## Context

Intercom’s product update blog post announcing seven new features focused on data-driven optimization and customization for sales and marketing teams, including Clearbit integration, revenue reports, control groups, and bot customization.

## Takeaways

- The updated Clearbit Reveal app allows inserting Clearbit data like industry and company location into auto messages and routing conversations based on company size.
- Revenue Reports and Sales Team Performance Reports are powered by the Salesforce app and available on the Inbox Premium plan, showing metrics like opportunities, pipeline, revenue, and leaderboards.
- Control groups enable A/B testing by withholding messages from half the audience to measure impact and set benchmarks, available on the Messages Premium plan.

## FAQ

### How can I measure the impact of my Intercom messages?

Control groups allow you to withhold messages from half your audience and compare behavior differences, validating message performance and setting benchmarks. This feature is available on the Messages Premium plan.

### What data can I use to personalize auto messages with Clearbit?

The updated Clearbit Reveal app lets you insert data such as industry, company location, and tech stack into auto messages, and route conversations based on company size.

### How can I customize Operator's bot identity?

You can change Operator's name, upload your company logo, and choose a color scheme to match your brand. Intercom recommends making it clear that it is a bot, not a human.

**Tags:** [A/B Testing](https://yomu.fyi/topic/a-b-testing), [Data](https://yomu.fyi/topic/data), [Intercom](https://yomu.fyi/topic/intercom), [Marketing](https://yomu.fyi/topic/marketing), [Sales](https://yomu.fyi/topic/sales)

- Source: [Intercom](https://www.intercom.com/blog/what-we-shipped-7-new-data-and-customization-driven-features)
- Source URL: https://www.intercom.com/blog/what-we-shipped-7-new-data-and-customization-driven-features
- Ingested by Yomu: 2026-10-09T12:01:50.199Z

[Read original post](https://www.intercom.com/blog/what-we-shipped-7-new-data-and-customization-driven-features)