---
title: "Women’s World Cup 2023: How The Tournament Fared Online"
description: "The analysis examines online conversation around the 2023 FIFA Women’s World Cup using English-language mentions from social media, blogs, forums, and news sources collected between 20 July and 20 August 2023. It reports over 2.2 million social-media mentions, with major peaks during the Round of 16, the semi-finals, and the final, which generated more than 150,000 mentions and ended with Spain winning the title. Among gender-categorized authors on X, 75% were male, while England was the most discussed country, followed by Australia, the United States, New Zealand, and Spain. Mary Earps’s penalty save produced an initial final-minute spike, and Spain’s coronation prompted a peak of 2,100 mentions at 10:03 PM AEST. The analysis concludes that mention volume, sentiment, emotion, and team comparisons can help brands identify which aspects of the sport generate the most interest and where to participate."
---

# Women’s World Cup 2023: How The Tournament Fared Online

[Brandwatch](https://yomu.fyi/company/brandwatch) · Gemma Joyce · Aug 21, 2023

**Type:** Explainer

## Summary

The analysis examines online conversation around the 2023 FIFA Women’s World Cup using English-language mentions from social media, blogs, forums, and news sources collected between 20 July and 20 August 2023. It reports over 2.2 million social-media mentions, with major peaks during the Round of 16, the semi-finals, and the final, which generated more than 150,000 mentions and ended with Spain winning the title. Among gender-categorized authors on X, 75% were male, while England was the most discussed country, followed by Australia, the United States, New Zealand, and Spain. Mary Earps’s penalty save produced an initial final-minute spike, and Spain’s coronation prompted a peak of 2,100 mentions at 10:03 PM AEST. The analysis concludes that mention volume, sentiment, emotion, and team comparisons can help brands identify which aspects of the sport generate the most interest and where to participate.

## Context

The analysis seeks to understand what fans said about the 2023 Women’s World Cup online, including the tournament’s biggest moments, audience demographics, country-level attention, and emotional reactions.

## Approach / What changed

It uses Brandwatch data covering English-language mentions from social media, blogs, forums, and news sources between 20 July and 20 August 2023. The analysis compares mention volumes, gender-categorized authors, countries, emotion categories, and minute-by-minute activity during the final.

## Takeaways

- The tournament generated more than 2.2 million social-media mentions, with the final producing over 150,000 mentions.
- Male authors accounted for 75% of gender-categorized World Cup discussion on X.
- Spain’s win produced a peak of 2,100 mentions a few minutes after the team was crowned at 10:03 PM AEST.

**Tags:** [Data Analytics](https://yomu.fyi/topic/data-analytics), [Social Listening](https://yomu.fyi/topic/social-listening)

- Source: [Brandwatch](https://www.brandwatch.com/blog/womens-world-cup-2023)
- Source URL: https://www.brandwatch.com/blog/womens-world-cup-2023
- Ingested by Yomu: 2026-09-10T16:09:39.623Z

[Read original post](https://www.brandwatch.com/blog/womens-world-cup-2023)