---
title: "Analytics"
description: "32 posts about Analytics, summarised, each linking to the original."
---

# Analytics
> 32 posts about Analytics, summarised, each linking to the original.

## Articles

### [Ranch, Refills, and Viking Rows: Inside Football Fan Culture](https://yomu.fyi/post/ranch-refills-and-viking-rows-inside-football-fan-culture.md)
- Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md)
- Author: Ksenia Newton
- Published: Jul 2, 2026
- Type: Explainer

Consumer Research tracked close to 32.6 million tournament-related mentions from June 10 to June 28 to examine how fans experienced the tournament through food, beverages, celebrations, and public events. International visitors reacted strongly to American staples: ranch dressing reached 70.3k mentions, free refills 45k, free or unlimited bread more than 30k, and barbecue nearly 64k, while Google interest in “ranch dressing” rose 586.4% and “ranch dressing ingredients” 600%. The experience also exposed friction, with stadium beers costing more than $20 and hydration breaks drawing negative sentiment in over 79% of sentiment-categorized mentions. Watch parties generated over 226k mentions, and New York held 22% of host-city watch-party conversation, offering alternatives to stadium prices. Norway’s “Viking Row” reached nearly 229k mentions, showing how organic fan rituals can spread across borders and create fast-moving opportunities for brands.


### [Are you winning in AI search? Do this self-assessment.](https://yomu.fyi/post/are-you-winning-in-ai-search-do-this-self-assessment.md)
- Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md)
- Author: Ksenia Newton
- Published: May 13, 2026
- Type: Tutorial

AI search is reshaping consumer discovery, but the post says most brands do not know what AI platforms say about them. It presents a four-step assessment: choose one country, define a focused category, identify roughly 100 consumer questions, and test whether the brand appears in answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews. Search Intelligence platforms track queries, mentions, recommendations, citations, and content gaps across search and AI tools. The post recommends answering real queries with dedicated content, earning coverage from accessible independent sources, participating helpfully in online conversations, and monitoring AI answers monthly because they change. Its examples report a 25% reduction in Orange call-center contacts, 50% lower Campari costs, and Aromazon reaching €40 million in annual revenue.


### [Social Media Analytics: Key Insights for Business Success](https://yomu.fyi/post/social-media-analytics-key-insights-for-business-success.md)
- Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md)
- Author: Yasmin Pierre
- Published: Mar 24, 2026
- Type: Tutorial

Social media analytics involves gathering, analyzing, and interpreting social media data to understand audience behavior, evaluate channels and campaigns, and guide future plans. The guide covers the workflow from collection through interpretation and strategic adjustment, including engagement, reach, sentiment, audience, competitor, and conversion metrics. It recommends tools such as Brandwatch, Google Analytics, Sprout Social, Hootsuite Analytics, and Meta Business Suite, while noting that tool choice depends on needs and budget; integrations can centralize multiple platforms. The guidance emphasizes aligning metrics with business goals, automating collection, combining cross-platform data, benchmarking competitors, using historical trends, and turning findings into content and campaign changes. It also addresses attribution, platform changes, privacy, and emerging uses of AI, predictive, real-time, unified, video, and audio analytics.


### [Global Consumer Insights Ahead of 2026 Ramadan](https://yomu.fyi/post/global-consumer-insights-ahead-of-2026-ramadan.md)
- Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md)
- Author: Ksenia Newton
- Published: Feb 5, 2026
- Type: Explainer

Ramadan reshapes daily routines, online activity, spending, dining, and hospitality, making it a major consumer and cultural moment across Muslim regions. Drawing on nearly 7 million English- and Arabic-language online conversations from 2025, the analysis tracks shopping, food, home aesthetics, hospitality, and regional posting patterns. Ramadan mentions rose 76% in the three months before the 2026 holiday year over year, while fragrance mentions increased 33%, Iftar-party mentions approached 900,000, recipes rose 144%, and Iftar or Suhoor packages and ticketed events rose 145% in 2025. Joy accounted for 57% of emotion-categorized Ramadan mentions, and conversations centered on togetherness, spirituality, traditions, and generosity. Afternoon activity peaks between 2 pm and 4 pm across the analyzed regions, but brands are advised to use their own regional and platform analytics and meet audiences through authentic participation rather than promotion.


### [Social Media Posting Schedule: 9-Step Guide](https://yomu.fyi/post/social-media-posting-schedule-9-step-guide.md)
- Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md)
- Author: Sandra Busch
- Published: Nov 27, 2025
- Type: Tutorial

Managing multiple social accounts makes consistency, timing, content mix, and collaboration difficult, so the guide presents a nine-step scheduling process. It recommends auditing active and dormant channels, defining goals and KPIs, studying audience behavior and platform differences, selecting a tool, and building a calendar around content pillars, campaigns, roles, and a two-to-four-week planning horizon. The process then covers batch creation, reusable assets, platform-specific captions, approval workflows, analytics, time zones, and flexibility for timely content; Brandwatch Publish is presented as an example supporting TikTok, Instagram, Facebook, X, LinkedIn, and Pinterest. It concludes that scheduling should create capacity for engagement and strategy without sacrificing authenticity, and advises regular audits, experimentation, and readiness to pause or adapt queued posts. The guidance also warns against excessive promotion, ignoring engagement, identical cross-platform posts, weak visuals, and over-reliance on automation.


### [Customer Experience: The 2026 Marketer's Guide](https://yomu.fyi/post/customer-experience-the-2026-marketer-s-guide.md)
- Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md)
- Author: Gemma Joyce
- Published: Nov 17, 2025
- Type: Tutorial

Customer experience (CX) spans every interaction across the journey, from advertising and purchase through support, product use, and advocacy, rather than referring only to customer service, UX, or customer success. The guide argues that AI has raised expectations for fast, personalized responses, while privacy-first marketing increases the importance of consented zero-party and first-party data, voice-of-customer programs, and social listening. Its framework maps awareness, consideration, purchase, post-purchase, and loyalty or advocacy; combines social, survey, support, and review data; prioritizes fixes with an impact-versus-effort matrix; and establishes workflows, response SLAs, and ongoing measurement. It recommends metrics including NPS, CSAT, CES, sentiment, and churn rate, alongside competitive benchmarking and continuous iteration. Examples describe using Brandwatch's Data Upload API and Social Panels to identify product issues, customer questions, and improvement opportunities before broader launches or operational changes.


### [Compare 8 Instagram Analytics Tools for 2026](https://yomu.fyi/post/compare-8-instagram-analytics-tools-for-2026.md)
- Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md)
- Author: Content Bot
- Published: Oct 25, 2025
- Type: Explainer

The guide compares eight Instagram analytics tools for 2026, arguing that native Instagram Insights is useful for a quick overview but offers limited history, exporting, and competitor comparison. It frames third-party platforms as a way to consolidate metrics such as reach, engagement, follower growth, Story performance, demographics, and hashtag results while reducing manual reporting. The listed tools serve different needs: Brandwatch and Sprout Social emphasize cross-platform management and reporting, Iconosquare offers 100+ Instagram metrics, Pallyy focuses on creators and posting-time recommendations, and Sendible targets agencies managing multiple profiles. Selection should follow goals and reporting requirements, with engagement rate, reach, follower growth, click-throughs, and conversions identified as core measures; competitor and influencer tracking is available in many tools.


### [Brand Audit: The 7-Step Process (With Checklist)](https://yomu.fyi/post/brand-audit-the-7-step-process-with-checklist.md)
- Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md)
- Author: Content Bot
- Published: Jun 20, 2025
- Type: Tutorial

A brand audit evaluates internal and external branding against strategy, customer perceptions, web and social performance, financial outcomes, and competitors. The seven-step framework begins by defining mission, vision, values, objectives, roles, and data access, then gathering quantitative and qualitative customer feedback through surveys, interviews, focus groups, feedback forms, and social listening. It then reviews traffic sources, engagement, conversions, SEO rankings, social reach, sentiment, mentions, audience makeup, sales, revenue, market share, acquisition cost, repeat purchases, customer lifetime value, and loyalty measures. Competitor benchmarking compares offerings, pricing, messaging, visual branding, channels, SEO, and share of voice, with SWOT analysis providing a relative view of strengths, weaknesses, opportunities, and threats. Finally, findings become an action plan with specific KPIs and timelines, while ongoing monitoring and annual or bi-annual audits support continuous improvement.


### [What is a Good Engagement Rate on TikTok for 2025?](https://yomu.fyi/post/what-is-a-good-engagement-rate-on-tiktok-for-2025.md)
- Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md)
- Author: Gemma Joyce
- Published: Jan 21, 2025
- Type: Explainer

The guide explains how to assess TikTok engagement rate, noting that follower count, industry, content type, and audience demographics all affect the benchmark. It reports an average platform-wide rate of 4.07%, while citing 6–10% as a typical good range and higher figures for smaller accounts, including about 10%+ for micro-influencers and 4–6% for mega-influencers. It defines engagement through likes, comments, shares, views, and saves, then gives formulas based on total engagements, followers, and number of posts, including worked examples producing 6.66% and 5.5%. Industry figures range from 9.5% for schools and sports teams to 2.51% for fashion, with niche-specific targets recommended. TikTok Analytics and third-party tools such as Brandwatch are presented as ways to track trends, compare benchmarks, and refine strategy; the guidance comes from external research rather than original platform research.


### [Friday, 4 PM: Best Time to Post on YouTube](https://yomu.fyi/post/friday-4-pm-best-time-to-post-on-youtube.md)
- Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md)
- Author: Mélanie Corolleur
- Published: Dec 2, 2024
- Type: Tutorial

The guide examines whether publishing time affects YouTube performance, while arguing that content quality, channel consistency, and audience preferences matter more than any universal schedule. It explains that early views, comments, and shares provide feedback to YouTube’s recommendation system, which can then surface videos to followers and other viewers on the home page and in suggested videos. General patterns favor afternoons and evenings, with Friday at about 4 p.m. identified as the strongest broad slot, although day-by-day windows vary and evergreen tutorials may benefit more from search-oriented titles and descriptions. The recommended workflow uses YouTube Studio Analytics and the “When your viewers are on YouTube” heatmap to select candidate times, then checks later engagement to see whether those patterns hold.


### [The Complete Social Media Content Plan Guide](https://yomu.fyi/post/the-complete-social-media-content-plan-guide.md)
- Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md)
- Author: Gemma Joyce
- Published: Aug 27, 2024
- Type: Tutorial

The guide presents social media content planning as a focused process for choosing channels, understanding audiences, setting goals, and organizing content around a brand’s marketing objectives. It recommends auditing existing activity, comparing competitors, and examining demographics, interests, pain points, engagement, followers, and conversions before deciding where improvement is needed. The proposed strategy combines channel-specific planning with varied content, including evergreen, educational, visual, video, livestream, poll, quiz, and user-generated material, while emphasizing permission and credit for UGC. A content calendar, planning or management tools, analytics, hashtag research, and direct audience interaction support execution and measurement. The guide concludes that continuous testing, schedule adjustments, trend monitoring, and regular updates keep the approach responsive as audience preferences and the brand evolve.


### [7 Steps to a Complete Social Media Audit](https://yomu.fyi/post/7-steps-to-a-complete-social-media-audit.md)
- Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md)
- Author: Gemma Joyce
- Published: Jul 21, 2023
- Type: Tutorial

Social media audits are presented as a way for marketers to connect channel activity with business goals and improve return on investment, especially when a small share of content or actions drives most results. The guide organizes the work into seven steps: reviewing analytics and presence, setting goals, analyzing performance, understanding the audience, studying competitors, and creating an action plan. It recommends consolidating channel data with a social media management platform or native analytics, using social listening to examine conversations, interests, and sentiment, and evaluating metrics such as engagement, reach, posting timing, website behavior, and conversions. The process ends with documented findings, team discussion, and prioritized changes aligned with company objectives, with an annual audit recommended.


[Newer posts](https://yomu.fyi/topic/analytics.md)