---
title: "Commerce Media"
description: "3 posts about Commerce Media, summarised, each linking to the original."
---

# Commerce Media
> 3 posts about Commerce Media, summarised, each linking to the original.

## Articles

### [Uber Advertising sets commerce media in motion at Cannes 2026](https://yomu.fyi/post/uber-advertising-sets-commerce-media-in-motion-at-cannes-2026.md)
- Company: [Uber](https://yomu.fyi/company/uber.md)
- Published: Jul 8, 2026
- Type: Announcement

At Cannes Lions 2026, Uber Advertising presented commerce media as a way for brands to connect with consumers across real-world journeys, from discovery and ordering to mobility and post-event decisions. Its EMARKETER session with Sarah Marzano and Kristi Argyilan framed commerce media as expanding beyond traditional retail environments, while announcements including Offsite Ads, Mobility Offers, Deal Drops, Reorder Rewards, Uber Marketing Manager, and APIs addressed what advertisers can activate and how they can manage and measure it. Programming also examined AI’s effects on search, shopping, planning, recommendations, and marketing leadership, alongside sports-fan behavior and cultural moments. Across the Uber Villa and activations involving flights, airport screens, rides, dining, boats, and shuttles, the company positioned movement as the connective thread between media, commerce, and everyday experience.


### [Uber Advertising: Introducing Uber Marketing Manager, Creative Studio Expansion, and New Strategic Partnerships](https://yomu.fyi/post/uber-advertising-introducing-uber-marketing-manager-creative-studio-ex.md)
- Company: [Uber](https://yomu.fyi/company/uber.md)
- Published: Jun 22, 2026
- Type: Announcement

Uber Advertising is introducing Uber Marketing Manager as a self-serve platform intended to unify advertising across Uber and Uber Eats, building on Ads Manager for restaurants. It also outlines Creative Studio expansion, new APIs, and a Mastercard Commerce Media partnership designed to connect campaign activation, offers, measurement, and real-world experiences across consumer journeys. Examples include Krispy Kreme’s Destination Offers campaign in Mexico, Molson Coors’s multi-format soccer campaign, and adidas’s pan-European Journey Takeover. Creative Studio will expand to Australia and Brazil in 2026, followed by continued expansion across LATAM, EMEA, and APAC throughout 2027. Uber says its connected approach is intended to help advertisers engage consumers across Uber, Uber Eats, and beyond, while a third-party validated Affinity Solutions study found a 27% incremental lift in sales across all channels and a 5% lift in brick-and-mortar sales for Sponsored Listings on Uber Eats.


### [Uber Advertising Launches New Solutions to Connect Brands On & Off Uber](https://yomu.fyi/post/uber-advertising-launches-new-solutions-to-connect-brands-on-off-uber.md)
- Company: [Uber](https://yomu.fyi/company/uber.md)
- Published: Jun 16, 2026
- Type: Announcement

Uber Advertising has launched new solutions that connect brands with consumers across Uber rides, Uber Eats, and external channels. Offers on Uber include Destination Offers, Homescreen Ride Offers, Ride Offers on Journey, and planned Sponsored Upgrades, combining trip context with incentives and premium ride upgrades. On Uber Eats, Brand Takeover, Item Showcase, and Offers Spotlight provide prominent placements, shoppable item features, and targeted offer visibility during discovery and ordering. Offsite Ads extends campaigns to Meta and Google Shopping, using observed Uber behaviors to target audiences and connect external engagement with orders and store visits; the program is being piloted with selected advertisers. Reported findings include 81% openness to offers while riding, a 45% higher click-through rate for one Miller Lite campaign, and double-digit item attachment after Item Showcase views, with results varying by campaign.