---
title: "CX"
description: "3 posts about CX, summarised, each linking to the original."
---

# CX
> 3 posts about CX, summarised, each linking to the original.

## Articles

### [5 easy ways to improve e-commerce customer experience](https://yomu.fyi/post/5-easy-ways-to-improve-e-commerce-customer-experience.md)
- Company: [Intercom](https://yomu.fyi/company/intercom.md)
- Published: Oct 8, 2026
- Type: Explainer

Consumer experience now drives purchasing decisions, as 74% of shoppers base choices on experience alone, and 75% of consumers favor companies that offer rewards. Pandemic-driven online shifts have raised expectations and made loyalty harder to maintain. Improvements include using contextual surveys with rewards such as Rybbon, maintaining consistency across devices via persistent carts and social media response (expected by 65% of users), and personalizing with product tours and data enrichment like Amplitude. Support can be supercharged with Resolution Bot, multilingual articles, and order tracking (desired by 70% of shoppers), while checkout optimization—avoiding forced account creation (a 34% abandonment cause) and redundant data entry, plus integrating Stripe—directly reduces friction. These targeted steps turn customer experience into a powerful competitive edge.


### [Tactics to stay ahead of the curve and boost efficiency with proactive support - The Intercom Blog](https://yomu.fyi/post/tactics-to-stay-ahead-of-the-curve-and-boost-efficiency-with-proactive.md)
- Company: [Intercom](https://yomu.fyi/company/intercom.md)
- Published: Oct 8, 2026
- Type: Problem & solution

Customer support is shifting from a reactive cost center to a proactive value driver, with leaders adopting conversational, messenger-based approaches to meet rising customer expectations. Proactive support uses targeted messages, banners, and custom bots to address known issues before customers ask for help, reducing inbound volume. Tanda doubled its client base while keeping its support team the same size, achieving better first-response times through proactive communication. TrueCommerce cut contact rates for temporary issues by nearly 80% by sending outbound alerts to affected users. These tactics help companies scale support, improve efficiency, and maintain customer satisfaction scores above 90%.


### [The Ticket: Stacy Sherman on how to design customer experiences that drive loyalty - The Intercom Blog](https://yomu.fyi/post/the-ticket-stacy-sherman-on-how-to-design-customer-experiences-that-dr.md)
- Company: [Intercom](https://yomu.fyi/company/intercom.md)
- Published: Oct 5, 2026
- Type: Explainer

Customer expectations have never been higher, and the experience a business delivers can determine whether it wins or loses customers. Stacy Sherman, a CX author and speaker, joined The Ticket podcast to discuss her Doing CX Right framework for designing standout customer experiences. She emphasizes that companies must move from merely planning to taking action, and that walking in customers’ shoes to get the basics right is essential. Sherman advises validating every approach with real customers and ensuring internal teams feel valued to create a culture of customer excellence. She also recommends mapping the customer journey to identify where AI can enhance interactions and where the human touch should be preserved.