---
title: "Innovation"
description: "3 posts about Innovation, summarised, each linking to the original."
---

# Innovation
> 3 posts about Innovation, summarised, each linking to the original.

## Articles

### [How to predict technology flops - The Intercom Blog](https://yomu.fyi/post/how-to-predict-technology-flops-the-intercom-blog.md)
- Company: [Intercom](https://yomu.fyi/company/intercom.md)
- Published: Oct 13, 2026
- Type: Explainer

Technology flops share a common trait: they fail to perform a clear job for customers. The Segway, for instance, offered marginal speed and height advantages that only appealed to niche markets like tourists and security guards, not the global walking market it targeted. Google Glass and Google Wave also suffered from impressive technology without a defined use case, leaving them without a job to be done. In contrast, disruptive products like modern weather apps succeed by precisely understanding the simple jobs customers actually need, such as knowing if it will rain soon. Game-changing products like the iPhone combine new technology with concrete, useful applications, focusing on what users can do rather than what the product does, and 47% of first movers fail because they cannot explain their product’s job.


### [Discover the secret sauce of innovative companies, according to Stanford professor Behnam Tabrizi - The Intercom Blog](https://yomu.fyi/post/discover-the-secret-sauce-of-innovative-companies-according-to-stanfor.md)
- Company: [Intercom](https://yomu.fyi/company/intercom.md)
- Published: Oct 5, 2026
- Type: Explainer

Stanford professor Behnam Tabrizi discusses his book ‘Going on Offense,’ which analyzes 26 companies to uncover the culture of perpetual innovation, based on a survey of over 6,000 executives, academics, and industry experts. He explains that Microsoft’s renaissance under Satya Nadella came from elevating engineers, prioritizing cloud computing, and making early bets on AI, creating a startup mindset. Tesla’s unique culture aligns with a holistic approach to cultivating change, inviting active participation across the company and a fierce dedication to overcoming challenges. Legacy companies often fail because they make cautious, incremental bets rather than bold moves like Nvidia’s 2018 bet on AI, which made it a trillion-dollar semiconductor leader. Tabrizi argues AI will not eliminate jobs but will displace those who fail to leverage it effectively, urging organizations to go on offense by deploying AI for growth and productivity.


### [The father of customer journey mapping, Chip Bell, talks driving innovation through customer partnership - The Intercom Blog](https://yomu.fyi/post/the-father-of-customer-journey-mapping-chip-bell-talks-driving-innovat.md)
- Company: [Intercom](https://yomu.fyi/company/intercom.md)
- Published: Oct 5, 2026
- Type: Explainer

Chip Bell, author and co-developer of customer journey mapping, advocates for co-creation partnerships where customers become partners in innovation. By shifting from a transactional relationship to a partnership, companies can unlock customer creativity and unexpected breakthrough solutions. Bell recommends approaching inquiries with genuine curiosity, building trust through truth-telling and promise-keeping, and embracing daredevil learning that treats risk-taking as a learning venture. He contrasts AI’s limitations, stating it cannot replicate the human empathy and emotional depth that underpin genuine customer relationships. The key is to make customers feel welcomed to contribute, transforming them into co-creators of memorable experiences.