---
title: "Orchestration"
description: "1 posts about Orchestration, summarised, each linking to the original."
---

# Orchestration
> 1 posts about Orchestration, summarised, each linking to the original.

## Articles

### [How to modernize CX without ripping and replacing your stack](https://yomu.fyi/post/how-to-modernize-cx-without-ripping-and-replacing-your-stack.md)
- Company: [Twilio](https://yomu.fyi/company/twilio.md)
- Author: Jesse Sumrak
- Published: Oct 16, 2026
- Type: Explainer

Thirty percent of businesses say their tech stacks cannot keep up with customer expectations, but CIOs in Twilio’s Innovators Report modernized customer engagement without full platform replacements. They placed an orchestration layer above systems of record, integrated voice and messaging into existing CRMs, retained control of core decision engines through APs, unified real-time data before scaling A, and shipped gradual changes using sandboxes and feature flags. Sweetwater enabled 850 agents with 50,000 texts and 40,000 calls daily, while WestC achieved 50 to 80 percent higher RCS conversion rates than SMS or email. Lendi Group’s CTO advises unifying the data layer first, as 84 percent of brands say their A can access customer history but only 40 percent design personalization around it. Modernizing the seams between systems is cheaper and safer than replacement, since a non-working layer leaves underlying systems intact.