---
title: "Product-Market Fit"
description: "1 posts about Product-Market Fit, summarised, each linking to the original."
---

# Product-Market Fit
> 1 posts about Product-Market Fit, summarised, each linking to the original.

## Articles

### [Brian Balfour on creating meaningful growth - The Intercom Blog](https://yomu.fyi/post/brian-balfour-on-creating-meaningful-growth-the-intercom-blog.md)
- Company: [Intercom](https://yomu.fyi/company/intercom.md)
- Published: Oct 13, 2026
- Type: Explainer

Brian Balfour, VP of Growth at HubSpot, defines a growth team as distinct from product and marketing, focusing on getting the target audience to experience core product value quickly and often. He argues that the lines between marketing and product have blurred due to technical, data-driven marketing and accelerating growth speeds, necessitating a new team structure. Growth teams should not build core product value but rather optimize the funnel, such as onboarding, referral, and engagement, using a rapid experimentation process. Balfour warns against chasing vanity metrics and emphasizes that growth is a mentality and process, not just tactics, and that the right time to build a growth team is after clear product-market fit, typically around Series B. He recommends getting executive buy-in, educating across teams, and securing early wins with data to overcome skepticism and establish the growth team’s value.