---
title: "Product Strategy"
description: "2 posts about Product Strategy, summarised, each linking to the original."
---

# Product Strategy
> 2 posts about Product Strategy, summarised, each linking to the original.

## Articles

### [Basecamp's Jason Fried on product strategy - The Intercom Blog](https://yomu.fyi/post/basecamp-x27-s-jason-fried-on-product-strategy-the-intercom-blog.md)
- Company: [Intercom](https://yomu.fyi/company/intercom.md)
- Published: Oct 13, 2026
- Type: Explainer

Jason Fried, co-founder of Basecamp, discusses the company’s approach to product strategy, including when to undertake a major product overhaul. Basecamp releases ground-up versions every few years when incremental updates reach a local maximum, and it supports older versions indefinitely to avoid forcing customers onto its schedule. Fried argues that a chat-first communication mindset can be toxic and that Basecamp’s tools are designed for asynchronous, organized communication rather than real-time chat. Despite generating tens of millions in revenue and profits, Basecamp deliberately keeps its team small to avoid the pressure of a large organization and to focus on creating great work. Fried advocates for careful growth over rapid scaling, a philosophy he plans to explore in a future book titled “Regrow.”


### [How to predict technology flops - The Intercom Blog](https://yomu.fyi/post/how-to-predict-technology-flops-the-intercom-blog.md)
- Company: [Intercom](https://yomu.fyi/company/intercom.md)
- Published: Oct 13, 2026
- Type: Explainer

Technology flops share a common trait: they fail to perform a clear job for customers. The Segway, for instance, offered marginal speed and height advantages that only appealed to niche markets like tourists and security guards, not the global walking market it targeted. Google Glass and Google Wave also suffered from impressive technology without a defined use case, leaving them without a job to be done. In contrast, disruptive products like modern weather apps succeed by precisely understanding the simple jobs customers actually need, such as knowing if it will rain soon. Game-changing products like the iPhone combine new technology with concrete, useful applications, focusing on what users can do rather than what the product does, and 47% of first movers fail because they cannot explain their product’s job.