---
title: "Rive"
description: "1 posts about Rive, summarised, each linking to the original."
---

# Rive
> 1 posts about Rive, summarised, each linking to the original.

## Articles

### [Nostalgia, Coupons, and a State Machine: The Swiggy Mother’s Day Story](https://yomu.fyi/post/nostalgia-coupons-and-a-state-machine-the-swiggy-mother-s-day-story.md)
- Company: [Swiggy](https://yomu.fyi/company/swiggy.md)
- Author: Taruun Malik
- Published: Jul 9, 2026
- Type: Explainer

Swiggy’s Mother’s Day campaign turned childhood nostalgia into an interactive game where users scanned virtual “mom weapons” such as a jhadu, chappal, wooden spoon, and belt to unlock coupons and cashback. The experience used Rive’s runtime animations, state machines, ViewModel properties, and backend data binding to drive scan-triggered states, reward values, and a dynamically assembled share page. Design authored visual logic inside Rive while engineering connected typed values from the React application, including strings and booleans for coupon labels and reveal transitions. A debugging issue showed that the Rive artboard needed the correct ViewModel binding and that a numeric value could not substitute for a boolean state-machine input. The team concludes that, after a learning curve, Rive reduced custom animation work and let design and engineering proceed with less blocking.