---
title: "Snapchat"
description: "1 posts about Snapchat, summarised, each linking to the original."
---

# Snapchat
> 1 posts about Snapchat, summarised, each linking to the original.

## Articles

### [Securely send first-party conversion signals with Snapchat Conversions API on Databricks Marketplace](https://yomu.fyi/post/securely-send-first-party-conversion-signals-with-snapchat-conversions.md)
- Company: [Databricks](https://yomu.fyi/company/databricks.md)
- Author: Nikhil Gaekwad, Jen McNamee, Katy Yuan
- Published: Apr 28, 2026

Snapchat Conversions API is now available as a Databricks Marketplace listing that lets teams activate first-party conversion signals directly from governed Lakehouse data. The included pre-built notebook reads gold-layer tables, batches web, app, and offline events, and supports deduplication with Snap Pixel, allowing server-side signals without double-counting. Because it runs in the Databricks environment, Unity Catalog preserves governance, lineage, security, and access controls while teams control what data is shared and when. The post says fuller server-side coverage can raise Event Match Quality, while citing that advertisers who improved their EQS from “Poor” to “Good” saw 26% higher ROAS and 49% lower CPI. It also describes fresher custom audiences and Lookalikes plus more complete deduplicated measurement.