--- title: "Social Media" description: "19 posts about Social Media, summarised, each linking to the original." --- # Social Media > 19 posts about Social Media, summarised, each linking to the original. ## Articles ### [Empire Selling's Dan Swift on leveraging social media for sales](https://yomu.fyi/post/empire-selling-x27-s-dan-swift-on-leveraging-social-media-for-sales.md) - Company: [Intercom](https://yomu.fyi/company/intercom.md) - Published: Oct 12, 2026 - Type: Explainer Dan Swift, CEO of Empire Selling, explains that cold calling is nearly obsolete and that successful sales prospecting now relies on social media and live chat to build relationships. He launched LinkedIn’s social selling business and later led sales at Sprinklr before founding Empire Selling, which trains B2B companies in digital and social selling techniques. Swift advises being transparent with employers about side businesses and using that time to test content and market viability before going full-time. He recommends using The Challenger Sale methodology to challenge traditional industries like financial services, and stresses the need for a common sales language and strong culture when scaling. Swift emphasizes optimizing LinkedIn profiles to appear as trusted advisors, connecting with everyone in the organization, using Twitter as a research tool, and exploring video as an emerging channel with rich analytics. ### [7 new Brandwatch AI updates that make your life easier](https://yomu.fyi/post/7-new-brandwatch-ai-updates-that-make-your-life-easier.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Nesibe Zirzakiran - Published: Sep 29, 2026 - Type: Announcement Brandwatch introduced seven AI-powered updates to help analysts, marketers, and social media managers keep pace with fast-moving online conversations. Iris AI features like Query Writer and Query Fixer streamline building comprehensive research queries by allowing a user to describe a topic through chat. The Ask Iris AI chat on the homepage and dashboards delivers instant summaries and topic breakdowns without requiring a pre-built query. Enhanced Alert and Signal emails now include AI-generated summaries so users can assess breaking stories or issues without reading individual mentions. Other updates include AI-generated categories for segmenting datasets, industry benchmarks for social performance, semantic search for YouTube creator discovery, and automated message classifiers in Engage. ### [Social Media Management & Consumer Intelligence | Brandwatch](https://yomu.fyi/post/social-media-management-consumer-intelligence-brandwatch.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Published: Sep 7, 2026 - Type: Explainer Brandwatch describes an all-in-one social media suite that combines AI, analytics, channel management, consumer intelligence, and specialized tools for enterprise teams. Its consumer-intelligence offering provides access to the world’s largest archive of consumer opinion and uses proprietary and generative AI to identify emerging trends, while threat monitoring covers more than 100 million sources with real-time alerts. A collaborative content calendar supports channels, teams, workflows, approvals, and campaigns, and a unified social inbox handles community management and customer support across networks. The stated goal is to help organizations make better decisions, align content with their brands, respond quickly to threats, and produce measurable results and return on investment; the page also cites recognition by industry analysts and customer trust. ### [Measuring campaign impact with social and search data](https://yomu.fyi/post/measuring-campaign-impact-with-social-and-search-data.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Ksenia Newton - Published: Aug 14, 2026 - Type: Explainer Campaign post-mortems often report reach, engagement, impressions, and sentiment without establishing whether a campaign changed perception or behavior. It argues that social listening should measure sentiment, themes, mention volume, and audience conversation shifts, while search intelligence measures category and branded demand, promoted benefits, and share of search. A client example contrasts a campaign that generated strong social buzz while category search declined with a later campaign that reversed declining demand, captured two-thirds of share of search, and grew search intent 134%. The difference was attributed to combining socially engaging creative with media strategy and messaging designed to drive search demand. The proposed framework aligns measurement with campaign goals and uses gaps between social sentiment and search intent to identify awareness without demand, existing intent without audience expansion, or stronger market impact. ### [14 Social Media Holiday to Celebrate This September](https://yomu.fyi/post/14-social-media-holiday-to-celebrate-this-september.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Mélanie Corolleur - Published: Aug 10, 2026 - Type: Tutorial The September social media calendar features 14 holidays and events that brands can use to plan content, connect with audiences, and encourage engagement. The list spans World Letter Writing Day, International Day of Charity, Labor Day, International Literacy Day, National Video Games Day, International Equal Pay Day, and International Podcast Day, among others. Each entry pairs its date and hashtag with a suggested angle, such as handwritten letters, employee recognition, literacy infographics, gaming contests, equal-pay advocacy, or sustainable travel destinations. The calendar also includes September 11’s National Day of Service and Remembrance, Hobbit Day, the First Day of Fall, and World Tourism Day, with ideas ranging from commemoration and themed visuals to seasonal recommendations and education. It closes by directing readers to a 2026 social media holiday calendar for further content-planning ideas. ### [5 non-sponsor brand moments during this football summer](https://yomu.fyi/post/5-non-sponsor-brand-moments-during-this-football-summer.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Ksenia Newton - Published: Jul 16, 2026 - Type: Explainer This analysis examines how five non-sponsor brands used football-related moments to gain attention without buying official tournament partnerships. Consumer Research tracked brand mentions in public social and news content from June 11 to July 8, identifying responses to clean-stadium rules, fan travel, beer shortages, and rising ranch interest. Levi’s covered-logo campaign generated 20.1k mentions, while Heinz’s taped condiment packaging produced 5.1k; Miller Lite and Delta reacted to the Tartan Army with a beer barge and airport welcome. Kraft followed a TSA post with a limited-edition “TSA-Compliant Ranch” kit, recording over 4k mentions and a 3,998% increase over the previous timeframe. The examples support a model based on speed, authenticity, and real-time listening, with social and search signals helping brands act while trends are building. ### [18 Social Media Holidays to Celebrate This August](https://yomu.fyi/post/18-social-media-holidays-to-celebrate-this-august.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Gemma Joyce - Published: Jul 6, 2026 - Type: Explainer The post presents 18 August holidays that brands can use to plan social media content and connect with their online communities. Dates range from World Wide Web Day and Respect for Parents Day on August 1 to National Dog Day and National Women’s Equality Day on August 26. Each entry supplies a hashtag, a short description of the occasion, and a content suggestion, including polls, infographics, employee stories, charitable spotlights, recipes, jokes, and photographic timelines. The themes span digital history, family, books, relaxation, youth, wildlife, finance, visual storytelling, humanitarian action, entrepreneurship, and equality, with recommendations tailored to community participation or organizational initiatives and campaigns. It closes by positioning the list as a way to support Q3 goals and directing readers to a 2026 Social Media Holiday Calendar. ### [13 Social Media Holidays to Celebrate This July](https://yomu.fyi/post/13-social-media-holidays-to-celebrate-this-july.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Gemma Joyce - Published: Jun 16, 2026 - Type: Explainer This calendar presents 13 unofficial social media holidays for July 2026, giving brands occasions to engage audiences through patriotism, culture, kindness, humor, and food. It lists dates from International Joke Day on July 1 through International Day of Friendship on July 30, including two observances on July 18 and two joke-focused days. Each entry pairs the observance with a suggested engagement prompt, such as asking for favorite jokes, running polls, inviting emoji-only stories, collecting acts of kindness, or encouraging friends to share appreciation. The recommendations span educational, entertaining, inspirational, and community-oriented content, with examples tied to Independence Day, World Emoji Day, and National Ice Cream Day. It is positioned as a way to shape social content during the second half of 2026. ### [Why Global Brands Need APAC Social Intelligence](https://yomu.fyi/post/why-global-brands-need-apac-social-intelligence.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Ksenia Newton - Published: May 27, 2026 - Type: Explainer Western-only social listening strategies can miss consumer conversations and early signals in APAC, where platforms shape culture, purchasing trends, and product discovery. APAC sources matter because RedNote (Xiaohongshu) combines search-led recommendations, reviews, lifestyle content, and social commerce, while WeChat connects messaging, communities, payments, e-commerce, customer service, and purchases across a customer lifecycle. Sina Weibo provides a fast-moving view of public sentiment, entertainment, influencer culture, launches, and controversies, with narratives sometimes spreading to global coverage and international platforms. Together, these sources show how trends form, buying decisions develop, and narratives evolve across regions, rather than only what people say about brands. The stated conclusion is that brands should expand listening beyond Western platforms to identify trends earlier, understand high-intent behavior in real time, and make more globally relevant decisions. ### [18 Social Media Holidays to Celebrate This June](https://yomu.fyi/post/18-social-media-holidays-to-celebrate-this-june.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Gemma Joyce - Published: May 15, 2026 - Type: Tutorial June’s social media calendar presents 18 observances, combining lighthearted dates such as National Donut Day and National Take Your Dog to Work Day with causes including ocean conservation and blood donation. It positions the holidays as prompts for brands to engage online communities through polls, carousels, infographics, videos, challenges, and behind-the-scenes posts. Suggested hashtags and content ideas range from a childhood-memory question and donut personality poll to environmental restoration visuals, ocean-health graphics, blood-donation myth busting, and a collaborative summer playlist. June 21 carries several entries—Father’s Day, the first day of summer, International Yoga Day, National Selfie Day, World Music Day, and National Take Your Dog to Work Day—while later guidance covers sunglasses and Social Media Day content creation. ### [Social Media Analytics: Key Insights for Business Success](https://yomu.fyi/post/social-media-analytics-key-insights-for-business-success.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Yasmin Pierre - Published: Mar 24, 2026 - Type: Tutorial Social media analytics involves gathering, analyzing, and interpreting social media data to understand audience behavior, evaluate channels and campaigns, and guide future plans. The guide covers the workflow from collection through interpretation and strategic adjustment, including engagement, reach, sentiment, audience, competitor, and conversion metrics. It recommends tools such as Brandwatch, Google Analytics, Sprout Social, Hootsuite Analytics, and Meta Business Suite, while noting that tool choice depends on needs and budget; integrations can centralize multiple platforms. The guidance emphasizes aligning metrics with business goals, automating collection, combining cross-platform data, benchmarking competitors, using historical trends, and turning findings into content and campaign changes. It also addresses attribution, platform changes, privacy, and emerging uses of AI, predictive, real-time, unified, video, and audio analytics. ### [Social Media Posting Schedule: 9-Step Guide](https://yomu.fyi/post/social-media-posting-schedule-9-step-guide.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Sandra Busch - Published: Nov 27, 2025 - Type: Tutorial Managing multiple social accounts makes consistency, timing, content mix, and collaboration difficult, so the guide presents a nine-step scheduling process. It recommends auditing active and dormant channels, defining goals and KPIs, studying audience behavior and platform differences, selecting a tool, and building a calendar around content pillars, campaigns, roles, and a two-to-four-week planning horizon. The process then covers batch creation, reusable assets, platform-specific captions, approval workflows, analytics, time zones, and flexibility for timely content; Brandwatch Publish is presented as an example supporting TikTok, Instagram, Facebook, X, LinkedIn, and Pinterest. It concludes that scheduling should create capacity for engagement and strategy without sacrificing authenticity, and advises regular audits, experimentation, and readiness to pause or adapt queued posts. The guidance also warns against excessive promotion, ignoring engagement, identical cross-platform posts, weak visuals, and over-reliance on automation. ### [200+ Social Media Holidays 2026: Monthly Calendar](https://yomu.fyi/post/200-social-media-holidays-2026-monthly-calendar.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Gemma Joyce - Published: Nov 25, 2025 - Type: Explainer The calendar assembles more than 200 social media holidays, events, and suggested hashtags for 2026, giving content teams prompts to use throughout the year. It organizes occasions month by month, from New Year’s Day, Science Fiction Day, and Data Privacy Day in January to Halloween, Cyber Monday, and New Year’s Eve later in the year. Entries span awareness observances, cultural and religious dates, seasonal milestones, and lighter themes such as National Pizza Day, World Emoji Day, and National Cookie Day. The list is intended to add variety to social media strategies, and the post points readers to separate monthly roundups with examples of brand posts and additional ideas. Its conclusion presents the calendar as a source of content inspiration for increasing marketing activity in 2026. ### [Compare 8 Instagram Analytics Tools for 2026](https://yomu.fyi/post/compare-8-instagram-analytics-tools-for-2026.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Content Bot - Published: Oct 25, 2025 - Type: Explainer The guide compares eight Instagram analytics tools for 2026, arguing that native Instagram Insights is useful for a quick overview but offers limited history, exporting, and competitor comparison. It frames third-party platforms as a way to consolidate metrics such as reach, engagement, follower growth, Story performance, demographics, and hashtag results while reducing manual reporting. The listed tools serve different needs: Brandwatch and Sprout Social emphasize cross-platform management and reporting, Iconosquare offers 100+ Instagram metrics, Pallyy focuses on creators and posting-time recommendations, and Sendible targets agencies managing multiple profiles. Selection should follow goals and reporting requirements, with engagement rate, reach, follower growth, click-throughs, and conversions identified as core measures; competitor and influencer tracking is available in many tools. ### [20 Social Media Holidays to Celebrate This October](https://yomu.fyi/post/20-social-media-holidays-to-celebrate-this-october.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Ksenia Newton - Published: Sep 15, 2025 - Type: Explainer October offers marketers a dense set of social media holidays, beginning with Global Diversity Awareness Month and continuing through Halloween. The calendar pairs each observance with a date, hashtag suggestions, and a possible engagement idea, ranging from cultural traditions and coffee orders to teacher memories, taco votes, and costume sharing. It also includes awareness-focused occasions such as International Day of Non-Violence, World Sight Day, World Mental Health Day, Global Handwashing Day, World Food Day, and United Nations Day. Several entries supply factual context, including the 2.2 billion people with visual impairment, World Vegetarian Day’s 1977 establishment, and Global Handwashing Day’s first celebration in 2008. The closing guidance recommends using these observances to craft and optimize an October content calendar. ### [Brand Audit: The 7-Step Process (With Checklist)](https://yomu.fyi/post/brand-audit-the-7-step-process-with-checklist.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Content Bot - Published: Jun 20, 2025 - Type: Tutorial A brand audit evaluates internal and external branding against strategy, customer perceptions, web and social performance, financial outcomes, and competitors. The seven-step framework begins by defining mission, vision, values, objectives, roles, and data access, then gathering quantitative and qualitative customer feedback through surveys, interviews, focus groups, feedback forms, and social listening. It then reviews traffic sources, engagement, conversions, SEO rankings, social reach, sentiment, mentions, audience makeup, sales, revenue, market share, acquisition cost, repeat purchases, customer lifetime value, and loyalty measures. Competitor benchmarking compares offerings, pricing, messaging, visual branding, channels, SEO, and share of voice, with SWOT analysis providing a relative view of strengths, weaknesses, opportunities, and threats. Finally, findings become an action plan with specific KPIs and timelines, while ongoing monitoring and annual or bi-annual audits support continuous improvement. ### [The Complete Social Media Content Plan Guide](https://yomu.fyi/post/the-complete-social-media-content-plan-guide.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Gemma Joyce - Published: Aug 27, 2024 - Type: Tutorial The guide presents social media content planning as a focused process for choosing channels, understanding audiences, setting goals, and organizing content around a brand’s marketing objectives. It recommends auditing existing activity, comparing competitors, and examining demographics, interests, pain points, engagement, followers, and conversions before deciding where improvement is needed. The proposed strategy combines channel-specific planning with varied content, including evergreen, educational, visual, video, livestream, poll, quiz, and user-generated material, while emphasizing permission and credit for UGC. A content calendar, planning or management tools, analytics, hashtag research, and direct audience interaction support execution and measurement. The guide concludes that continuous testing, schedule adjustments, trend monitoring, and regular updates keep the approach responsive as audience preferences and the brand evolve. ### [7 Steps to a Complete Social Media Audit](https://yomu.fyi/post/7-steps-to-a-complete-social-media-audit.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Gemma Joyce - Published: Jul 21, 2023 - Type: Tutorial Social media audits are presented as a way for marketers to connect channel activity with business goals and improve return on investment, especially when a small share of content or actions drives most results. The guide organizes the work into seven steps: reviewing analytics and presence, setting goals, analyzing performance, understanding the audience, studying competitors, and creating an action plan. It recommends consolidating channel data with a social media management platform or native analytics, using social listening to examine conversations, interests, and sentiment, and evaluating metrics such as engagement, reach, posting timing, website behavior, and conversions. The process ends with documented findings, team discussion, and prioritized changes aligned with company objectives, with an annual audit recommended. ### [Unpopular Opinions: Reddit vs Twitter Data](https://yomu.fyi/post/unpopular-opinions-reddit-vs-twitter-data.md) - Company: [Brandwatch](https://yomu.fyi/company/brandwatch.md) - Author: Gemma Joyce - Published: Aug 12, 2020 - Type: Benchmark An analysis of 1.6 million social-media mentions from January 1 to June 30, 2020 examines consumers’ “unpopular opinions” and compares Reddit with Twitter. Overall mentions rose 34% from March through June versus the preceding four months, while Reddit’s r/unpopularopinions posts increased 105% during that period. Across online sources, pop-culture characters generated 63,000 mentions, followed by TV shows at 55,000, fandoms at 45,000, and books at 44,000; Friends was criticised for aspects considered unacceptable today. Reddit contributed 958,000 mentions, including 19,000 about subreddits, while Twitter contributed 554,000, led by 15,000 movie and TV opinions. The platform breakdown also surfaces differences such as Reddit’s meta discussions and Twitter’s opinions about money, chocolate, and ice.