---
title: "Strategy"
description: "3 posts about Strategy, summarised, each linking to the original."
---

# Strategy
> 3 posts about Strategy, summarised, each linking to the original.

## Articles

### [Stop focusing on the next big thing - The Intercom Blog](https://yomu.fyi/post/stop-focusing-on-the-next-big-thing-the-intercom-blog.md)
- Company: [Intercom](https://yomu.fyi/company/intercom.md)
- Published: Oct 13, 2026
- Type: Problem & solution

The post criticizes the tendency of product people to fetishize emerging trends like AI, VR, and AR without stepping back and asking why, latching onto hype rather than focus. It argues that this ‘Next Big Thing-ism’ is rooted in short-term jostling and FOMO, not focus, leading to products that seek quick exits, as seen at CES or on Product Hunt. The author advocates for a humbler, more considered approach that treats product building as an opportunity to gradually influence the future, perhaps by kicking stones in its path, rather than leaping forward for a secret advantage. This involves designing the rudder, not the boat, and recognizing that there is no inevitable endpoint in design, only hypotheses about what could come next. As Brian Eno said, the aim is to make things that belong to the future we would like to live in, not to chase hype for competitive advantage.


### [Your product is already obsolete - The Intercom Blog](https://yomu.fyi/post/your-product-is-already-obsolete-the-intercom-blog.md)
- Company: [Intercom](https://yomu.fyi/company/intercom.md)
- Published: Oct 9, 2026
- Type: Explainer

Technology products inevitably become obsolete as industries shift, and failing to adapt can kill a business faster than most founders expect. Success breeds complacency, which breeds failure, making paranoia a necessary survival trait for everyone in tech. Historical examples like satnav manufacturers gutted by the iPhone and telcos disrupted by WhatsApp show that customers will abandon an incumbent for a simpler, faster way to achieve their goals. To avoid this fate, Intercom advocates thinking of a product as a flexible system rather than a set of screens or user flows, allowing it to integrate across new mediums. This systems approach enables the product to remain relevant through multiple technology cycles by focusing on helping customers make progress in their lives.


### [Product strategy best practices \[with examples\]](https://yomu.fyi/post/product-strategy-best-practices-with-examples.md)
- Company: [Intercom](https://yomu.fyi/company/intercom.md)
- Published: Oct 8, 2026
- Type: Explainer

Product strategy requires being great at saying no, not maybe or later, to maintain a cohesive product with well-defined parameters. When a product gains traction, good ideas for features come from customers, colleagues, and oneself, each with reasons to say yes. The post presents 12 common arguments used to sneak features in, such as selective data analysis, feature blackmail, and appeals to anecdote or raw numbers. It argues that even good ideas should be rejected if they do not fit within the product’s purview, as every addition adds hidden complexity and weakens product definition. Saying no to good ideas is the hard part of product decisions, distinguishing a repository of features from a true product.