Senior Data Scientist (Analytics) - Country & Marketing Analytics

Get to Know the Team

The Country & Marketing Analytics team drives organisational success by analysing regional operations and marketing programs across all markets. We assess program impact on business performance, brand perception, and user experience to improve outcomes for future projects.

Get to Know the Role

Reporting to the Senior Analytics Manager - Regional Marketing, you will partner with Regional Marketing and Growth teams to develop regional strategies that expand our user base and deepen user engagement. You will translate user behavior patterns into relevant insights that inform strategic programs. While applying advanced analytics and techniques, you will create consumer intelligence. You will also refine processes and amplify productivity across the analytics function and broader partner ecosystem.

You will work onsite from our office in in Petaling Jaya.

Key Responsibilities

• Innovate: Uncover compelling business opportunities through rigorous data analysis, identifying and addressing critical customer pain points with novel solutions that grow beyond industry standards.
• Illuminate: Translate complex data into clear, data-driven recommendations that empower strategic decision-making across leadership and teams.
• Influence: Partner with teams to establish meaningful metrics, design rigorous experiments, and shape the strategic direction of marketing and growth programs.
• Drive Impact: Deliver measurable improvements across platforms that enhance user experience and promote success.