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Does Southeast Asia Run on Coffee?
Summary
GrabFood examined regional coffee ordering trends across major Southeast Asian cities over a nine-month period. Regional coffee orders expanded by 1,400%, with most countries recording their highest order volumes on Wednesdays before tapering off toward the weekend. Singapore and the Philippines deviated from this regional pattern, experiencing spikes in coffee orders on weekends and particularly on Sundays. Daily peak ordering times also differed across markets, peaking at 10:00 AM in Thailand, 2:00 PM in Indonesia, and 4:00 PM in Singapore. In addition to coffee, Green Tea Latte emerged as a top ten beverage item on the platform, accounting for over 25 million delivered cups.
Context
Understanding daily caffeine and beverage consumption behavior among consumers across Southeast Asian markets.
Approach / What changed
Analyzing GrabFood order data across major Southeast Asian cities over a nine-month period by day of the week, hour of the day, and drink preferences.
Takeaways
Coffee orders on GrabFood grew by 1,400% across major Southeast Asian cities over a nine-month timeframe.
While most regional coffee orders peaked on Wednesdays, demand in Singapore and the Philippines spiked on weekends.
Peak ordering times varied by country, reaching their daily highs at 10:00 AM in Thailand, 2:00 PM in Indonesia, and 4:00 PM in Singapore.
Source and freshness
- Source
- engineering.grab.com
- Published
- Added to Yomu
- Last updated
Summaries are generated from the original by a language model. Check the original before relying on it.
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