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IntercomProblem & solution
How we redesigned our blog, Inside Intercom - The Intercom Blog
Summary
Intercom redesigned its blog, Inside Intercom, because the volume of articles, podcasts, books, and videos had outpaced the old design’s ability to help readers discover and consume content. The new homepage employs a magazine-like hierarchy on a solid grid, featuring a lead article with secondary and tertiary items, while podcasts now have their own category with an inline player for seamless listening. Two new categories for Startups and Marketing, along with reading enhancements like estimated reading times and progress bars and the removal of the pop-up newsletter signup, improve the user experience. Typography pairs Tiempos serif with Akkurat Pro sans-serif to create an editorial feel, and custom illustrations by a diverse range of artists plus hand-painted author portraits by Jon Stich add a personal touch. The redesign, led by designer Maria Gonzalez and developer Daniel Husar, aims to make content discovery simpler and reflects Intercom’s design-led culture.
Context
Intercom’s blog content had grown significantly with books, podcasts, and daily articles, but the original design and functionality were no longer adequate for content discovery and consumption.
Approach / What changed
The redesign focused on a magazine-style homepage with a clear hierarchy, dedicated podcast category with inline player, new content categories (Startups, Marketing), reading enhancements (estimated times, progress bars, removed pop-up), use of Tiempos serif and Akkurat Pro typography, custom illustrations, and hand-painted author portraits.
Takeaways
The blog redesign prioritized content discovery by introducing a magazine-style hierarchy with a lead article, secondary, and tertiary sections, built on a solid grid.
Podcasts were fully integrated with a dedicated category and inline player, reflecting their growing popularity as core content.
Reading enhancements such as estimated reading times, progress bars, and removal of the newsletter pop-up were implemented to improve user experience.
FAQ
What was the main reason for redesigning Inside Intercom?
The volume of content (articles, podcasts, books) had outpaced the old design, making it hard for readers to discover and consume content.
How does the new design improve podcast discovery?
Podcasts now have their own top-level category and an inline player, allowing users to listen while browsing the site.
What typography choices were made and why?
Tiempos serif for headlines and body text, and Akkurat Pro sans-serif for categories, to create an editorial feel and improve readability.
Source and freshness
- Source
- intercom.com
- Published
- Added to Yomu
Summaries are generated from the original by a language model. Check the original before relying on it.
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