Introducing eBay Evo: The Evolution of eBay’s Brand and Design System

Summary

eBay Evo is eBay’s new brand and design system, introduced to modernize and simplify customer experiences while creating a consistent global presence. The initiative reflects years of in-house work on a cohesive story that can still adapt to local markets and audience relevance, with an ongoing cycle of learning, product development, and enhancement aimed at discovery. Its accessibility focus includes the public Include accessibility annotations Figma plug-in, supporting inclusive design practices. The accompanying eBay Playbook gives internal teams and agency partners more than 280 pages of guidance, over 2,700 images and videos, and interactive tools for color selection, type testing, iconography, and accessibility. Evo’s new brand strategy is expressed through the creative platform “Things.People.Love.”

Takeaways

1. 1

   The eBay Playbook contains more than 280 pages, over 2,700 images and videos, and interactive tools covering color selection, type testing, iconography, and accessibility.

2. 2

   The Include accessibility annotations Figma plug-in is available to the public and forms part of Evo’s focus on inclusive design.

3. 3

   Evo is designed to support global consistency while allowing flexibility for local markets and audience relevance.