Uber Advertising Launches New Marketing Solutions for Restaurants

Summary

Uber Advertising is introducing Deal Drops and Reorder Rewards, two marketing solutions for restaurants designed around customers’ real-time ordering decisions. Deal Drops let participating restaurants run special offers for one hour before select cultural events, with in-app and push notifications, home feed placement, a dedicated hub, and optional inventory limits that add urgency. Reorder Rewards give customers a surprise reward after an order for their next purchase, keep it visible for a limited time, and apply it at checkout without extra steps. Uber says early global results showed restaurants using Reorder Rewards saw about a 5.5% average sales increase compared with what they would have earned without them, based on aggregate advertiser data from September through November 2025, not a guarantee. Together, these tools target high-intent event decisions and post-purchase re-engagement, with the stated aim of turning attention into action and one-time orders into stronger customer relationships.

Takeaways

1. 1

   Deal Drops run for one hour before select cultural events and can use limited inventory to create urgency around event-driven demand.

2. 2

   Reorder Rewards give customers a surprise incentive for a subsequent purchase, remain visible across Uber Eats for a limited time, and require no extra checkout steps.

3. 3

   Early global results showed about a 5.5% average sales increase for restaurants using Reorder Rewards; the figure is an aggregate average, not a performance guarantee.