Topic

Emoji

1 post about Emoji. Every summary links to the original.

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Posts

Intercom
Stars In Their Eyes: Why We Changed Our Emoji Ratings
Intercom’s conversation rating feature, built over two years ago, used a five-point emoji scale with 😍 as the top option, but after launch 30% of conversations requested its removal. Research conducted a couple of months later showed users associated 😍 with romantic partners, and male users were uncomfortable sending it to male agents, which artificially lowered agent ratings. This issue was also noticed by Intercom’s internal customer support team, who observed the same pattern. Intercom replaced 😍 with 🤩, the starry eyes emoji, which was perceived as excitement rather than romance, and both customers and the team approved. The change increased “Amazing” ratings by 11% overall and 17% for male agents, eliminating the gender gap and demonstrating how emoji interpretation varies across cultures and genders.

The best engineering reads, once a week.

Topic

1 post about Emoji. Every summary links to the original.

Paid picks we use ourselves. Links carry a referral code — a subscription through one earns us a commission at no extra cost to you.

Newest first

Intercom
Stars In Their Eyes: Why We Changed Our Emoji Ratings
Intercom’s conversation rating feature, built over two years ago, used a five-point emoji scale with 😍 as the top option, but after launch 30% of conversations requested its removal. Research conducted a couple of months later showed users associated 😍 with romantic partners, and male users were uncomfortable sending it to male agents, which artificially lowered agent ratings. This issue was also noticed by Intercom’s internal customer support team, who observed the same pattern. Intercom replaced 😍 with 🤩, the starry eyes emoji, which was perceived as excitement rather than romance, and both customers and the team approved. The change increased “Amazing” ratings by 11% overall and 17% for male agents, eliminating the gender gap and demonstrating how emoji interpretation varies across cultures and genders.

The best engineering reads, once a week.