Topic

Idea Validation

1 post about Idea Validation. Every summary links to the original.

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Intercom
How to launch with a validated idea - The Intercom Blog
The post describes a three-step process for launching a validated idea, called the three I’s—Ideas, Input, and Iteration—mirroring the lean startup approach. The author explains how his team validated their idea by drafting mockups, creating a sign-up page, and running AdWords, and they got lucky when blogs shared their landing page, giving them a base of potential users for product preview sessions. They then launched a minimum viable product (MVP) and used Intercom to send surveys and automated in-app messages, creating a continuous feedback loop. To iterate, they formed a CoPilots program of users highly likely to purchase who provided weekly feedback via Google+ Hangouts in exchange for free use. The entire team was involved in reviewing interviews, and the cycle is presented as an ongoing process for SaaS startups.

The best engineering reads, once a week.

Topic

1 post about Idea Validation. Every summary links to the original.

Paid picks we use ourselves. Links carry a referral code — a subscription through one earns us a commission at no extra cost to you.

Newest first

Intercom
How to launch with a validated idea - The Intercom Blog
The post describes a three-step process for launching a validated idea, called the three I’s—Ideas, Input, and Iteration—mirroring the lean startup approach. The author explains how his team validated their idea by drafting mockups, creating a sign-up page, and running AdWords, and they got lucky when blogs shared their landing page, giving them a base of potential users for product preview sessions. They then launched a minimum viable product (MVP) and used Intercom to send surveys and automated in-app messages, creating a continuous feedback loop. To iterate, they formed a CoPilots program of users highly likely to purchase who provided weekly feedback via Google+ Hangouts in exchange for free use. The entire team was involved in reviewing interviews, and the cycle is presented as an ongoing process for SaaS startups.

The best engineering reads, once a week.