Topic

Rive

1 post about Rive. Every summary links to the original.

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Posts

Swiggy
Nostalgia, Coupons, and a State Machine: The Swiggy Mother’s Day Story
Swiggy’s Mother’s Day campaign turned childhood nostalgia into an interactive game where users scanned virtual “mom weapons” such as a jhadu, chappal, wooden spoon, and belt to unlock coupons and cashback. The experience used Rive’s runtime animations, state machines, ViewModel properties, and backend data binding to drive scan-triggered states, reward values, and a dynamically assembled share page. Design authored visual logic inside Rive while engineering connected typed values from the React application, including strings and booleans for coupon labels and reveal transitions. A debugging issue showed that the Rive artboard needed the correct ViewModel binding and that a numeric value could not substitute for a boolean state-machine input. The team concludes that, after a learning curve, Rive reduced custom animation work and let design and engineering proceed with less blocking.

The best engineering reads, once a week.

Topic

1 post about Rive. Every summary links to the original.

Paid picks we use ourselves. Links carry a referral code — a subscription through one earns us a commission at no extra cost to you.

Newest first

Swiggy
Nostalgia, Coupons, and a State Machine: The Swiggy Mother’s Day Story
Swiggy’s Mother’s Day campaign turned childhood nostalgia into an interactive game where users scanned virtual “mom weapons” such as a jhadu, chappal, wooden spoon, and belt to unlock coupons and cashback. The experience used Rive’s runtime animations, state machines, ViewModel properties, and backend data binding to drive scan-triggered states, reward values, and a dynamically assembled share page. Design authored visual logic inside Rive while engineering connected typed values from the React application, including strings and booleans for coupon labels and reveal transitions. A debugging issue showed that the Rive artboard needed the correct ViewModel binding and that a numeric value could not substitute for a boolean state-machine input. The team concludes that, after a learning curve, Rive reduced custom animation work and let design and engineering proceed with less blocking.

The best engineering reads, once a week.