Topic

SEO

1 post about SEO. Every summary links to the original.

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Posts

Brandwatch
Brand Audit: The 7-Step Process (With Checklist)
A brand audit evaluates internal and external branding against strategy, customer perceptions, web and social performance, financial outcomes, and competitors. The seven-step framework begins by defining mission, vision, values, objectives, roles, and data access, then gathering quantitative and qualitative customer feedback through surveys, interviews, focus groups, feedback forms, and social listening. It then reviews traffic sources, engagement, conversions, SEO rankings, social reach, sentiment, mentions, audience makeup, sales, revenue, market share, acquisition cost, repeat purchases, customer lifetime value, and loyalty measures. Competitor benchmarking compares offerings, pricing, messaging, visual branding, channels, SEO, and share of voice, with SWOT analysis providing a relative view of strengths, weaknesses, opportunities, and threats. Finally, findings become an action plan with specific KPIs and timelines, while ongoing monitoring and annual or bi-annual audits support continuous improvement.

The best engineering reads, once a week.

Topic

1 post about SEO. Every summary links to the original.

Paid picks we use ourselves. Links carry a referral code — a subscription through one earns us a commission at no extra cost to you.

Newest first

Brandwatch
Brand Audit: The 7-Step Process (With Checklist)
A brand audit evaluates internal and external branding against strategy, customer perceptions, web and social performance, financial outcomes, and competitors. The seven-step framework begins by defining mission, vision, values, objectives, roles, and data access, then gathering quantitative and qualitative customer feedback through surveys, interviews, focus groups, feedback forms, and social listening. It then reviews traffic sources, engagement, conversions, SEO rankings, social reach, sentiment, mentions, audience makeup, sales, revenue, market share, acquisition cost, repeat purchases, customer lifetime value, and loyalty measures. Competitor benchmarking compares offerings, pricing, messaging, visual branding, channels, SEO, and share of voice, with SWOT analysis providing a relative view of strengths, weaknesses, opportunities, and threats. Finally, findings become an action plan with specific KPIs and timelines, while ongoing monitoring and annual or bi-annual audits support continuous improvement.

The best engineering reads, once a week.