4 Ways to Personalize Your Marketing Messaging - The Intercom Blog

Summary

Customers increasingly expect personalized marketing, with 66% reporting companies do not understand them despite data showing 80% are more likely to purchase from personalized experiences. However, 85% of marketers believe personalization should be a higher priority. To address this, the post outlines four methods: using first-party data collected directly from customers to enrich messaging; integrating the tech stack for cohesive journeys; reaching people through the right channel at the right moment based on behavior; and building targeted campaigns across multiple channels using a visual campaign builder. Such approaches allow marketers to trigger relevant messages based on custom attributes, actions, and segments without requiring code. The result is more engaging, timely, and measurable marketing that improves customer relationships and business outcomes.

Takeaways

1. 1

   66% of customers expect companies to understand their needs but feel treated as numbers.

2. 2

   80% of consumers are more likely to purchase when brands offer personalized experiences.

3. 3

   99% of marketers say personalization advances customer relationships, but 85% want it to be a bigger priority.

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