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IntercomAnnouncement
Convert more leads with our new HubSpot and Marketo apps - The Intercom Blog
Summary
Intercom announced new HubSpot and Marketo apps that sync customer data to help sales and marketing teams nurture and convert more leads. The apps sync leads and conversations across tools, allowing teams to avoid switching tabs or losing sales opportunities. They integrate with Intercom’s Operator bot to automatically qualify and send leads to HubSpot, Marketo, or Salesforce, or manually send with one click. Users can view lead data from these tools by hovering over external profile links in Intercom Inbox, and basic information updates automatically. Every Intercom conversation is sent to the lead’s profile in HubSpot, Marketo, or Salesforce, providing a complete history of interactions for continued nurture campaigns.
Context
Sales and marketing teams often have customer data scattered across multiple tools, leading to inefficiencies and missed opportunities. Intercom addresses this by enabling seamless syncing of customer data with HubSpot and Marketo alongside the existing Salesforce integration.
Approach / What changed
Sync leads and conversations between Intercom and HubSpot, Marketo, or Salesforce. Operator bot can automatically qualify and send leads to these tools. Manual one-click sending from Intercom profile. Hovering over external profile links in Inbox shows data; clicking takes user to external profile. Basic user information updates automatically. For Salesforce, custom attributes like qualification and UTM data can also be synced. Every Intercom conversation is automatically sent to the lead’s profile in the external tool.
Takeaways
The new HubSpot and Marketo apps allow syncing leads and conversations to keep track of all leads and follow up faster.
Operator bot can automatically qualify and send leads to HubSpot, Marketo, or Salesforce, reducing manual work.
Intercom conversations are automatically added to lead profiles in these tools, providing a complete view of the lead’s journey.
FAQ
How do the new apps sync customer data?
The apps sync leads and conversations between Intercom and HubSpot, Marketo, or Salesforce, enabling automatic updates of basic information and data visibility when hovering over external profile links in the Inbox.
Can I automatically send leads from Intercom to these tools?
Yes, Operator bot can automatically qualify and send leads to HubSpot, Marketo, or Salesforce, and you can also manually send a lead with one click from the lead’s Intercom profile.
What data is visible in Intercom Inbox from external tools?
Hovering over external profile links shows user data from the external tool, clicking opens their profile in that tool, and basic information updates automatically. Every conversation is also sent to the lead’s profile.
Source and freshness
- Source
- intercom.com
- Published
- Added to Yomu
Summaries are generated from the original by a language model. Check the original before relying on it.
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