From workspace to runway: How Kim Shui used Notion for New York Fashion Week

Summary

Kim Shui’s Spring 2025 New York Fashion Week show took place on the 102nd floor of One World Trade Center, requiring months of planning for a 10-minute presentation. Organization was central because the event involved guest logistics, multiple teams, and coordination in an unusual venue. Shui used Notion as a single hub for schedules, mood boards, run-of-show materials, to-dos, budgets, and real-time team updates. She also collected sketches, references, textures, notes, and fabric swatches there, using digital documentation to connect creative ideas, communicate direction, and build a searchable, cross-referenced archive. She says mapping timelines and deliverables beside creative boards helps account for production constraints while preserving room for creative exploration.

Takeaways

1. 1

   Notion served as the team’s single source of truth for schedules, mood boards, run-of-show materials, budgets, to-dos, and real-time updates.

2. 2

   Shui used digital documentation to preserve sketches, references, textures, notes, and fabric swatches in a searchable, cross-referenced archive.

3. 3

   Placing timelines and deliverables beside creative boards helped Shui track deadlines, resources, and logistics without carrying them mentally.