Introducing a New Way to Use Generative AI for Social Selling

Summary

eBay has introduced a generative AI video tool that turns product listing images into short-form videos for social sharing, extending its earlier social caption generator. The tool creates professional-quality video content from existing images, lets sellers choose templates and platforms, and supports direct sharing to YouTube and TikTok. Sellers access it while creating a social post in Seller Hub by selecting Marketing, Social, Create Post, Video Post, a preferred platform, and Create a video with photos before choosing a template. It is currently available to US sellers and requires no video editing skills, extra equipment, or hours of work. eBay says it plans to expand the tool to additional platforms, while positioning video as a way to increase visibility, engage buyers, and build brand presence.

Takeaways

1. 1

   The tool generates short-form video content from existing listing images and supports customization, templates, and direct sharing to YouTube and TikTok.

2. 2

   Sellers start from Seller Hub by choosing Marketing, Social, Create Post, Video Post, a social platform, and Create a video with photos.

3. 3

   The tool is available to US sellers, requires no video editing skills or extra equipment, and is planned for expansion to additional platforms.