Introducing Shop the look: eBay curating personalized outfits with AI

Summary

eBay introduces Shop the look, a generative AI-powered fashion feature that curates personalized outfit carousels from customers’ shopping histories. Interactive hotspots reveal similar items and outfit inspirations, combining new and pre-owned apparel and luxury goods. The experience uses images, items, decades of data, customer insights, and billions of images to adapt recommendations as tastes change, while supporting wardrobe visualization and exploration. It is available on iOS for US and UK shoppers who viewed at least 10 fashion items in the past 180 days; Android is planned later this year. eBay says the feature was developed with its Responsible AI team and RAI Principles, and plans further personalization plus possible expansion beyond fashion.

Takeaways

1. 1

   Shop the look presents immersive outfit carousels with interactive hotspots that reveal similar items and outfit inspiration.

2. 2

   The initial rollout targets iOS shoppers in the US and UK who viewed at least 10 fashion items during the previous 180 days; Android is planned later this year.

3. 3

   eBay is exploring expansion beyond fashion and intends to add personalization elements over the next year, while applying its Responsible AI principles.