Uber Advertising: Introducing Uber Marketing Manager, Creative Studio Expansion, and New Strategic Partnerships

Summary

Uber Advertising is introducing Uber Marketing Manager as a self-serve platform intended to unify advertising across Uber and Uber Eats, building on Ads Manager for restaurants. It also outlines Creative Studio expansion, new APIs, and a Mastercard Commerce Media partnership designed to connect campaign activation, offers, measurement, and real-world experiences across consumer journeys. Examples include Krispy Kreme’s Destination Offers campaign in Mexico, Molson Coors’s multi-format soccer campaign, and adidas’s pan-European Journey Takeover. Creative Studio will expand to Australia and Brazil in 2026, followed by continued expansion across LATAM, EMEA, and APAC throughout 2027. Uber says its connected approach is intended to help advertisers engage consumers across Uber, Uber Eats, and beyond, while a third-party validated Affinity Solutions study found a 27% incremental lift in sales across all channels and a 5% lift in brick-and-mortar sales for Sponsored Listings on Uber Eats.

Takeaways

1. 1

   Uber Marketing Manager is designed to bring advertising experiences across Uber and Uber Eats into a more unified self-serve platform, with streamlined workflows planned over time.

2. 2

   Ads APIs give advertisers and partners direct access to Uber Eats ad products, campaign activation, and performance measurement, helping connect Uber Advertising with existing workflows.

3. 3

   A third-party validated Affinity Solutions study found Sponsored Listings on Uber Eats produced a 27% incremental lift in sales across all channels and a 5% incremental lift in brick-and-mortar sales.

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