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3 posts about LinkedIn. Every summary links to the original.
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Empire Selling's Dan Swift on leveraging social media for sales
Dan Swift, CEO of Empire Selling, explains that cold calling is nearly obsolete and that successful sales prospecting now relies on social media and live chat to build relationships. He launched LinkedIn’s social selling business and later led sales at Sprinklr before founding Empire Selling, which trains B2B companies in digital and social selling techniques. Swift advises being transparent with employers about side businesses and using that time to test content and market viability before going full-time. He recommends using The Challenger Sale methodology to challenge traditional industries like financial services, and stresses the need for a common sales language and strong culture when scaling. Swift emphasizes optimizing LinkedIn profiles to appear as trusted advisors, connecting with everyone in the organization, using Twitter as a research tool, and exploring video as an emerging channel with rich analytics.
5 Social Media News Stories You Need to Read This Week
This roundup compiles social-media news updates published across August 2026, July 2026, June 2026, and December 2024, covering creator monetization, advertising, platform features, and policy developments. Instagram tested invitation-only seasonal bonuses for Reels and posts in South Korea and the U.S., while Meta enabled ad payments through stablecoin wallets supporting USDC; TikTok’s Dreamina Seedance 2.5 expanded video generation to 30 seconds and accepted up to 50 multimodal references. Other updates include LinkedIn comment ranking and surfacing changes, X’s Live Studio, Threads’ private likes and live-chat tools, and TikTok Pro Events. The roundup also reports a teased MySpace relaunch, new discovery and profile features across platforms, Instagram live location sharing, X parody-account labels, and a potential U.S. TikTok ban.
LinkedIn Groups Guide: Find, Join, and Create
LinkedIn Groups bring professionals and businesses together around shared interests, industries, and goals, offering more targeted discussions than the main feed. The guide explains how to search for groups by keyword or name, filter results, assess activity and post quality, review rules, and join instantly or request approval from an admin. It also outlines group creation through the For Business menu, covering names, descriptions, images, industries, locations, privacy, rules, and member permissions. Public and private status is fixed after creation, while private groups can be listed or unlisted, with unlisted groups requiring an existing member’s invitation. To sustain participation, owners are advised to invite relevant connections, welcome members, respond promptly, moderate posts, and encourage valuable discussions; contributors should prioritize useful content, professional conduct, and relationship building.
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