Topic

Snapchat

1 post about Snapchat. Every summary links to the original.

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Posts

Databricks
Securely send first-party conversion signals with Snapchat Conversions API on Databricks Marketplace
Snapchat Conversions API is now available as a Databricks Marketplace listing that lets teams activate first-party conversion signals directly from governed Lakehouse data. The included pre-built notebook reads gold-layer tables, batches web, app, and offline events, and supports deduplication with Snap Pixel, allowing server-side signals without double-counting. Because it runs in the Databricks environment, Unity Catalog preserves governance, lineage, security, and access controls while teams control what data is shared and when. The post says fuller server-side coverage can raise Event Match Quality, while citing that advertisers who improved their EQS from “Poor” to “Good” saw 26% higher ROAS and 49% lower CPI. It also describes fresher custom audiences and Lookalikes plus more complete deduplicated measurement.

The best engineering reads, once a week.

Topic

1 post about Snapchat. Every summary links to the original.

Paid picks we use ourselves. Links carry a referral code — a subscription through one earns us a commission at no extra cost to you.

Newest first

Databricks
Securely send first-party conversion signals with Snapchat Conversions API on Databricks Marketplace
Snapchat Conversions API is now available as a Databricks Marketplace listing that lets teams activate first-party conversion signals directly from governed Lakehouse data. The included pre-built notebook reads gold-layer tables, batches web, app, and offline events, and supports deduplication with Snap Pixel, allowing server-side signals without double-counting. Because it runs in the Databricks environment, Unity Catalog preserves governance, lineage, security, and access controls while teams control what data is shared and when. The post says fuller server-side coverage can raise Event Match Quality, while citing that advertisers who improved their EQS from “Poor” to “Good” saw 26% higher ROAS and 49% lower CPI. It also describes fresher custom audiences and Lookalikes plus more complete deduplicated measurement.

The best engineering reads, once a week.