Brandwatch AI: Speed Layer vs Trust Layer
Compare Brandwatch's AI speed features—Ask Iris, Query Writer, and AI summaries—with the governed checks that make social insights trustworthy before teams act.
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7 new Brandwatch AI updates that make your life easier
Brandwatch introduced seven AI-powered updates to help analysts, marketers, and social media managers keep pace with fast-moving online conversations. Iris AI features like Query Writer and Query Fixer streamline building comprehensive research queries by allowing a user to describe a topic through chat. The Ask Iris AI chat on the homepage and dashboards delivers instant summaries and topic breakdowns without requiring a pre-built query. Enhanced Alert and Signal emails now include AI-generated summaries so users can assess breaking stories or issues without reading individual mentions. Other updates include AI-generated categories for segmenting datasets, industry benchmarks for social performance, semantic search for YouTube creator discovery, and automated message classifiers in Engage.
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