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Synthesia
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Synthesia CEO Victor Riparbelli on how generative AI is transforming video
Synthesia CEO Victor Riparbelli explains how generative AI is revolutionizing video production by allowing users to create videos from text without cameras, studios, or actors. The platform, founded in 2017, now serves enterprise customers for training and internal communications, converting text or PowerPoint into editable AI videos. Riparbelli predicts that within the next year, AI avatars will become virtually indistinguishable from real footage, and video may transform into interactive live streams. He notes that Synthesia’s target audience is not professional video producers but the vast number of people who lack resources to make video content. On regulation, he argues for focusing on outcomes rather than limiting the models themselves, given the potential for misuse.
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