API Versioning as a Translation Layer
API versioning as an architecture: requests enter through a version header, pass through a chain of reversible version changes, and reach controllers that only ever see the latest model.
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IntercomAnnouncement
Built for you: Banners, Series, and more features to create a conversational experience - The Intercom Blog
Summary
Intercom introduced new features to unify conversational support, marketing, and engagement, including Banners, Series, and enhanced bots. Banners are an unobtrusive message type for announcements and promotions, with brand styling, personalization, and scheduling. Series is a visual campaign builder that orchestrates behavior-based messaging across channels with audience segmentation for activation, retention, or re-engagement. Custom Bots now include A/B testing with goal setting and retriggering rules for returning visitors, while email targeting can be based on website behavior with new reporting trendlines. Inbox management gains automatic conversation closure, tagging permissions, CSV export with field selection, and predictive answers in Resolution Bot, while API v2.2 adds conversation title viewing, assignment, redaction, and segment listing.
Context
Intercom’s quarterly product update for marketing and support teams, introducing new features to unify conversational support, marketing, and engagement.
Takeaways
Banners are an unobtrusive message type that can be styled, personalized, and scheduled for announcements and promotions.
Series is a visual campaign builder that orchestrates behavior-based messaging across multiple channels with audience segmentation.
Custom Bots now support A/B testing with goal setting and retriggering rules for returning website visitors.
FAQ
How can I schedule Banners to appear at specific times?
Banners can be scheduled to send at specific times, such as during office hours, to ensure optimal timing for customers and your team.
What targeting capabilities does Series offer?
Series allows you to segment audiences based on prior engagement with messages or product behavior, enabling optimization for activation, retention, or re-engagement.
How can I automatically close unresponsive conversations?
New rules enable automatic closure of conversations where a customer hasn't replied in a specific amount of time, with an inactive teammate trigger delay up to 14 days.
Source and freshness
- Source
- intercom.com
- Published
- Added to Yomu
Summaries are generated from the original by a language model. Check the original before relying on it.
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