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Auth0Announcement
Optimize Your Identity Flows with Auth0 Identity Conversion Suite
Summary
Auth0 Identity Conversion Suite addresses identity friction across the visitor-to-user journey, where forced account creation and complicated checkout are cited as contributors to abandonment. It combines Anonymous Sessions, which uses OAuth 2.0 access tokens to track pre-authentication activity and transfer session data into an authenticated profile, with Experiment Center, which supports controlled authentication-flow tests. Visitors can be assigned to percentage- or segment-based variants, kept in the same variant during their journey, and measured through exposure, success-rate, and time-to-auth events across supported Auth0 surfaces. The Early Access release is available to Enterprise-plan Auth0 customers and is presented as a way to improve personalization, onboarding, guest checkout, and authentication decisions without changing application APIs or code.
Context
The announcement positions identity as an overlooked part of conversion optimization. It describes anonymous browsing, carts, wishlists, signups, and authentication changes as parts of the customer journey that can be tracked or tested with the suite.
Approach / What changed
The suite combines Anonymous Sessions and Experiment Center. Anonymous Sessions creates pre-authentication sessions, stores metadata, issues OAuth 2.0-compliant access tokens for API interactions, and makes session information available when a visitor signs up or logs in. Experiment Center uses feature flags, traffic splits, pinned variants, and experiment events to test capabilities such as passkeys, MFA, signup forms, consent wording, and branding across Auth0 identity surfaces.
Takeaways
Anonymous Sessions lets visitors browse, set preferences, and manage carts or wishlists before authentication, then transfers their anonymous activity and metadata into an authenticated profile when they sign up or log in.
Experiment Center assigns visitors to percentage- or segment-based variants and keeps them in the same variant during their journey, measuring exposure, success rate, and time to authentication.
Experiment variants can render across Universal Login, custom Universal Login rendering, Forms, Actions, and Page Templates without changes to the application’s own site or code.
FAQ
How does Anonymous Sessions preserve activity before a visitor signs up?
An application sends Auth0 the visitor’s activity and metadata, such as referral, cart, or wishlist information. Auth0 issues a session token and an OAuth 2.0 access token, then makes the anonymous session available during authorization so the data can be handled when the visitor authenticates.
How does Experiment Center keep authentication tests comparable?
It splits traffic by percentage or segment and pins each visitor to an assigned variant for the length of the journey. Experiment events capture exposure, success rate, and time to authentication so results can be compared across segments.
Does testing an authentication variant require application changes?
The source says Experiment Center supports variants on Universal Login, Auth0 Custom Universal Login custom rendering, Forms, Actions, and Page Templates. It states that the application’s own site or app does not need to change.
Source and freshness
- Source
- auth0.com
- Published
- Added to Yomu
Summaries are generated from the original by a language model. Check the original before relying on it.
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